- Media Central (CSE:FLYY) has launched ECentralSports.com, an online platform designed to capitalise on the growing esports industry
- ECentralSports features news, coverage, analysis, events and lifestyle features from within the increasingly popular gaming world
- It’s the second digital platform to be launched by the company, following the 2019 launch of Canncentral.com, a digital cannabis lifestyle publication
- Esports is a rapidly growing market in entertainment and is currently estimated to be worth more than C$216 billion
- Media Central (FLYY) is currently up 8.33 per cent and is trading at 6.5 cents per share, with a market cap of $21.05 million
Media Central (CSE:FLYY) has launched ECentralSports.com, an online platform designed to capitalise on the growing esports industry.
Providing news, competitive gaming coverage, analysis, events and lifestyle features, ECentralSports represents an all-in-one destination for fans within the increasingly popular esports industry.
In addition, the website will offer local guides to fans regarding events and activities, as well as streaming services for some of the industry’s most popular games.
John Lucas, editor of ECentralSports, noted that the world of esports has grown to become a significant market, with its own hierarchy of industry stars.
“This global phenomenon reaches beyond the gaming community and into mainstream pop culture as a whole.
“This is an exciting moment, and ECentralSports is well positioned to become a go-to information hub for ESports fans,” he said.
According to Newzoo, the US esports market is currently valued at more than C$216 billion, with consumer spending on video games increasing nine per cent between January and March this year compared to the same period in 2019.
A separate study undertaken by MediaRadar found that advertising spending within the gaming sector increased by almost 55 per cent from January to April in 2020.
Brian Kalish, CEO of Media Central, also commented on the launch, drawing attention to the company’s overall plan to consolidate, digitise and monetise a broad audience.
“ECentralSports.com is a natural extension of ourcurrent roster, as we look to exploit trending niche markets to drive audience growth and attract significant advertising dollars.
“Our team has already initiated steps to drive traffic to ECentralSports by integrating the platform with our existing titles, tapping into our influential audience of 6.5 million Canadians,” he said.
As the company’s second original platform, the launch of ECentralSports follows the success of Canncentral.com, a cannabis lifestyle publication, which was launched in 2019.
Media Central (FLYY) is currently up 8.33 per cent and is trading at 6.5 cents per share at 3:08pm EDT.
