- Loop Insights (MTRX) has been selected to provide venue management and fan engagement for two NCAA Basketball events
- bdG Sports tapped the company to support the Black Friday “Heavyweight Bout” between Duke and Gonzaga on November 26, 2021
- The company will also support the Roman Main Event featuring Michigan, UNLV, Arizona and Wichita State from November 19-21, 2021
- Loop’s Wallet Pass platform will enable targeted promotions customizable by age, team and seating area all from fans’ mobile phones
- The company will earn revenue from an event license fee and per-user fees for all persons involved in the event
- Loop Insights delivers automated marketing, contact tracing and contactless solutions to the brick and mortar space
- Loop Insights (MTRX) is down 0.6 per cent and is currently trading at $1.67 per share
Loop Insights (MTRX) has been selected to provide venue management and fan engagement for two NCAA Basketball events.
bdG Sports tapped the company to support the Black Friday “Heavyweight Bout” between Duke and Gonzaga on November 26, 2021 in Las Vegas. The event is expected to attract a record crowd both in attendance and on national television.
Loop will also support the Roman Main Event featuring Michigan, UNLV, Arizona and Wichita State from November 19-21, 2021 also in Las Vegas.
Loop’s mobile-based Wallet Pass platform allows venues and teams to create an all-in-one fan solution that acts as the access key to the event.
Marketing activations include pre-event ticket specials, automated in-venue promotions for discounts with event sponsors, and flash sales on high-inventory items.
In addition, Loop allows the venue, sponsors and teams to send age-verified promotions and messaging segmented by team or specific seating area.
Wallet Pass will also be used for post-event promotions, discounts to VIP fans for booking tickets to future events and enrolling them into loyalty programs.
Loop Insights will earn revenue from an event license fee and per-user fees for all persons involved in the event, including event staff, officials, players, fans and media who receive an all-access pass.
Rob Anson, Loop Insights’ CEO, commented,
“Loop Insights is proud to once again be selected as the venue management provider for bdG Sports and the two NCAA Basketball events in Las Vegas. Now, we will be able to demonstrate the power of our fan engagement solutions to provide a new, massive real-time communication and revenue channel for teams, sponsors and venues.”
Brooks Downing, CEO of bdG Sports, added,
“Incorporating Loop into our regular season and March Madness NCAA Basketball tournaments was a critical partnership that played a significant role in our success in keeping our teams and student-athletes competing, despite a global pandemic that had crippled our industry.”
bdG Sports is a representation, event management and public relations firm operating on an international platform within the sports marketing industry.
Loop Insights is a Vancouver-based technology company that delivers automated marketing, contact tracing and contactless solutions to the brick and mortar space.
Loop Insights (MTRX) is down 0.6 per cent and is currently trading at $1.67 per share as of 9:30 am ET.
