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  • Loop Insights (MTRX) has undergone a major rebrand and is now operating as Fobi AI
  • The name change signifies the company’s focus on enterprise clients and will be accompanied by a new logo, a new website, and new messaging
  • Loop Insights (Fobi AI) is a data intelligence company that helps its clients turn real-time data into actionable insights and personalized customer engagement to generate increased profits.
  • Loop Insights (MTRX) opened trading at $1.60 per share

Loop Insights (MTRX) has undergone a major rebrand and is now operating as Fobi AI.

The name change signifies the company’s focus on enterprise clients and will be accompanied by a new logo, a new website, and new messaging that will set up the Fobi brand for continued growth.

The company’s ticker code will also be changing in the near future to match the name change, trading on the TSXV as FOBI.

As Loop Insights advanced its industry leading Fobi Internet of Things (IoT) platform, which rapidly became the company’s key differentiator, the company recognized the need to evolve its brand and messaging to match its image.

Management hopes that this transition will set Fobi AI apart as an enterprise player as it is on the verge of accelerating revenue generating deals with large enterprise-level clients.

“We have seen exponential company growth this year from partnering alongside global industry leaders such as AWS, Oracle, NielsenIQ, Telus, NTT Data to name just a few,” said CEO Rob Anson. “We believe that Fobi is now well-positioned to become a recognizable enterprise leader in real-time data and digital wallet applications.”

Moving forward, Fobi’s messaging will focus on five key areas that set the company apart as a leading data intelligence company:

  1. Connectivity and engagement;
  2. Automation;
  3. Real-time;
  4. Collaboration; and
  5. End-to-end approach.

Ian Cameron, VP of Marketing, commented, “This rebrand is a testament to our growth, the results we have already delivered, and what we have brewing in the pipeline.”

Fobi AI is now working toward several commercialized agreements as its major pilot projects enter their final phases. The company sees itself as “perfectly positioned” to see continued success throughout the remainder of 2021.

Loop Insights (Fobi AI) is a data intelligence company that helps its clients turn real-time data into actionable insights and personalized customer engagement to generate increased profits.

Loop Insights (MTRX) opened trading at $1.60 per share.

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