Lifeist’s (TSXV:LFST) brand Roilty gains market share in Canada’s largest provincial markets

• CannMart’s in-house brand, Roilty, is ranked #1 overall concentrates brand across British Columbia, Alberta, Ontario, Saskatchewan and Manitoba
• Roilty has become the most popular overall brand in concentrates in one of Canada’s largest retailer networks
• The brand enjoys a 23 per cent market share in the premium concentrates sub-category and a 28 per cent market share in the mid-range sub-category
• Lifeist leverages advancements in science and technology to build breakthrough companies that transform human wellness
• Lifeist Wellness Inc. (LFST) is unchanged, trading at $0.065 per share as of 2 pm EST

Lifeist Wellness (LFST) announced that CannMart’s in-house brand, Roilty, has gained market share across Canada.

Roilty performance highlights:

• Ranked #1 overall concentrates brand across British Columbia, Alberta, Ontario, Saskatchewan and Manitoba
• Ranked 3^rd best-selling live resin brand in Alberta, 9^th in Ontario and 1^st in Saskatchewan
• Ranked 5^th best-selling shatter brand in Alberta, 7^th in Ontario and 1^st in Saskatchewan

Roilty has become the most popular overall brand in concentrates in one of Canada’s largest retailer networks, with a 23 per cent market share in the premium concentrates sub-category and a 28 per cent market share in the mid-range sub-category.

Roilty live resin has three SKUs in Alberta, capturing 16 per cent market share; and with only one live resin SKU in Ontario, Roilty has a 5 per cent market share in the sub-category and 30 per cent in Saskatchewan with five SKUs.

Roilty shatter products have a 4 per cent market share in Alberta and Ontario and a 50 per cent market share with four SKUs in Saskatchewan.

“Roilty’s success is being driven by our ability to cultivate strong relationships with the provincial boards and our high velocity to market with new products,” commented Daniel Stern, CEO of CannMart.

“We have substantially expanded our portfolio assortment in the premium and mid-range concentrates categories in Alberta and Ontario, serving as a strong complement to our popular vape offerings. Notably, we’ve risen to the top of the retailer rankings despite not having a presence in the largest two categories of dried flower and pre-rolls as most others do, shining light on the strong brand loyalty and trust that Roilty is garnering among consumers, budtenders, retailers and provincial buyers.”

Added Lifeist CEO Meni Morim,

“We credit Daniel and his team for building Roilty from scratch to Canada’s top concentrate brand in less than two years. During this time, Lifeist has made significant strides in improving its profitability, and a large part of this is due to CannMart’s focus on higher margin opportunities such as Roilty and the success they have had.”

Lifeist leverages advancements in science and technology whose portfolio assets include cannabis companies CannMart and CannMart Labs and Australian Vapes and Mikra.

Lifeist Wellness Inc. (LFST) is unchanged, trading at $0.065 per share as of 2 pm EST.