• Killi (MYID) is rebranding as Reklaim
  • The company has updated its marketing materials, including its website, mobile app, and online platform
  • Killi’s platform now boasts over 320 million consumer profiles
  • The company’s quarterly revenues have increased by 1,197 per cent on a year-over-year basis
  • Reklaim is building a single, simple destination where consumers can access the information companies have about them
  • Killi Ltd. (MYID) opened trading at C$0.37 per share

Killi (MYID) is rebranding as Reklaim to better support its mission to allow consumers to reklaim their data.

The company has updated its marketing materials, including its website, mobile app, and online platform, with its new name and branding.

Over the last year, the company has grown its platform, which now boasts over 320 million consumer profiles and 14 platform integrations. The company has a growing list of Fortune 500 brands and global agency partners leveraging its compliant data in their marketing efforts. The company has seen a significant increase in revenue as brands, looking for compliant data due to cookie depreciation and privacy legislation, reenter the market looking for new suppliers to help mitigate these two macro risks. 

Neil Sweeney, CEO of Reklaim, commented,

“We believe we now have the largest source of compliant consumer data in North America, and our efforts to integrate across global platforms and sign-up Fortune 500 brands are starting to drive significant revenue growth. Just this past quarter, we saw our revenues increase by 1,197 per cent on a year-over-year basis. With today’s announcement, the company is looking to more closely align its new approach across the business and ensure consumers better understand how we enable them to take back control of their data.

Reklaim is building a single, simple destination where consumers can access the information companies have about them, correct the record, and then tell companies what they choose to share and what details are off-limits. Consumers will then collect a cut of the profits from the information they choose to share.

The company will schedule a special shareholder meeting at the beginning of November to officially approve the name change from Killi to Reklaim.

Killi allows consumers to visit the platform, confirm their identity, and unveil data that has been collected and sold without the consumer’s explicit consent. Reklaim enables consumers to take back control of this data by setting up an account where, should they choose to, they can be compensated for their data.

Killi Ltd. (MYID) opened trading at C$0.37 per share.

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