- Killi (MYID) has partnered with global data provider, Lotame, to assist companies and brands with a cookieless future
- The company will provide its data to Lotame clients via Lotame’s Panorama ID, a global privacy-compliant identifier for the open web
- The partnership increases the opportunity for Killi data to be transacted as brands offset data loss due to Google’s elimination of third-party cookies
- Lotame is a leading provider of data enrichment solutions for global enterprises
- Killi allows consumers to share specific pieces of data in exchange for compensation, democratizing data for both consumers and brands
- Killi (MYID) is down by 2.56 per cent and is currently trading at $0.38 per share
Killi (MYID) has partnered with global data provider, Lotame, to assist companies and brands with a cookieless future.
The company will provide its data to Lotame clients via Lotame’s Panorama ID, a global, people-based and privacy compliant identifier for the open web.
The partnership will append Lotame’s Panorama ID to all Killi profiles, increasing the opportunity for Killi data to be transacted as brands look to offset data loss due to Google’s deprecation of third-party cookies.
Google’s Chrome browser is responsible for over half of global browsing. The company’s decision to eliminate the use of third-party cookies, the foundational element for targeting on the open web, means those depending on it can no longer target consumers.
Partnership Highlights
● Lotame is Killi’s 12th global direct integration to distribute its privacy-compliant data
● Killi expects the partnership to lead to high-margin recurring revenue that steadily builds over time
● Lotame services billions of cluster IDs in North America, LATAM, APAC and the EU, overlapping with the five countries that Killi currently services
Neil Sweeney, founder and CEO of Killi, commented,
“Partnering with Lotame to help their clients solve challenges in the cookieless environment is strategically aligned with our focus on privacy. With regulatory roadblocks surrounding the acquisition of consumer data rapidly evolving, providing data to companies that is consented directly from consumers enables these businesses to continue to operate in this new world.”
Andy Monfried, CEO of Lotame, added,
“Without a replacement for third-party tracking, marketers around the globe will lose the ability to collect quality data to power campaigns. Marketers need options outside the walled gardens, such as data-driven targeting, to reach consumers up and down the funnel. With Panorama ID and partnerships with data partners, marketers can find and engage in-market, relevant consumers thanks to accurate, privacy-compliant data.”
Lotame is a leading provider of data enrichment solutions for global enterprises.
Killi allows consumers to share specific pieces of data in exchange for compensation, democratizing data for both consumers and brands.
Killi (MYID) is down by 2.56 per cent and is currently trading at $0.38 per share as of 10:13 am ET.
