- JustKitchen (JK) announced a set of new business-to-business (B2B) and direct-to-consumer (D2C) commercial arrangements
- The Direct Spoke concept serves B2B clients and makes food items available to retail customers on a D2C basis
- JustKitchen operates ghost kitchens specializing in the development and marketing of proprietary and franchised delivery-only food brands for customers and businesses
- JustKitchen Holdings Corp. (JK) remains steady trading at $0.14 per share
JustKitchen (JK) announced a set of B2B and D2C commercial arrangements.
Through the evolution of the ghost kitchen as “Direct Spoke”, JustKitchen expects to enter new markets and neighborhoods with more of a multi-channel offering. The Direct Spoke concept serves B2B clients and makes food items available to retail customers on a D2C basis. It is also continuing to work with delivery service providers (DSPs) in the normal course of business.
The Ho Hotel
The company has opened a new Direct Spoke in the commercial kitchen of The Ho Hotel. JustKitchen offers fresh meals to guests and prepares food for seminars and forums taking place at the hotel.
7-Eleven, Inline and Popgo
JustKitchen’s meals are now available at thirteen 7-Eleven convenience store locations in Taiwan. They are freshly produced and distributed daily from four JustKitchen ghost kitchens.
JustKitchen’s brands are now also available on two new third-party platforms. First, the Inline booking management system, which is one of the largest reservation and table management systems in Taiwan. Secondly, the Popgo platform, which is an innovative smart locker system for food deliveries in Taiwan.
B2B strategy summary
JustKitchen’s B2B strategy has evolved significantly over the past year. Its current benefits to the company include:
- Corporate clients typically avoid the use of DSPs. Therefore, JustKitchen does not pay delivery commissions or incur marketing expenses
- In the case of operating a location on a corporate client’s premises, JustKitchen does not have to pay rent and utilities
- Locations are privately run with corporate clients often subsidizing employee use of the B2B service. It boosts demand for JustKitchen’s offerings
- Hours of operation, specifically in B2B food courts, are usually during consumer lunch and dinner breaks, which increases labour and output efficiency. It requires simpler shift scheduling and more focused resource management, respectively
- Orders are often scheduled in fixed quantities, therefore, food preparation can be done in advance and prepared accordingly. This limits food waste and improves resource management
Most of JustKitchen’s B2B arrangements feature customized menus that corporate clients offer daily to their employees or guests. This provides JustKitchen with the opportunity to optimize the use of cheaper ingredients, such as in-season fruits and vegetables or other cost-effective items available from time to time.
This operating model also reduces packaging costs due to bulk delivery. It reduces the usage of paper bags, promotional materials and utensils.
JustKitchen operates ghost kitchens specializing in the development and marketing of proprietary and franchised delivery-only food brands for customers and businesses.
JustKitchen Holdings Corp. (JK) remains steady trading at $0.14 per share as of 1:28 pm ET.
