- Just Kitchen (JK) has signed an agreement with Virtual Dining Concepts (VDC) to license the virtual branding rights to MrBeast Burger
- MrBeast Burger is the virtual restaurant brand
- VDC connects food brands with consumers through delivery-only restaurants in an affordable manner
- Just Kitchen is primarily an operator of ghost kitchens
- Just Kitchen Holdings Corp. (JK) is down 4.17 per cent, trading at C$0.115 per share at 2:20 pm ET
Just Kitchen (JK) has signed an agreement with Virtual Dining Concepts (VDC) to license the virtual branding rights to MrBeast Burger.
The agreement also includes other well-known US delivery-only food brands in the company’s home market, Taiwan, as well as in Hong Kong, Malaysia, the Philippines, Singapore and Thailand.
The terms of the agreement include:
- The license to sell MrBeast Burger food items via online, mobile, e-commerce and other internet-based ordering and delivery platforms, as well as via walk-in outlets operated by JustKitchen;
- Access to other brands, including Mariah’s Cookies, Guy Fieri’s Flavortown Kitchen, Robert Irvine’s American Heroes, Buddy V’s Cake Slice, Steve Harvey’s Family Food, Mario’s Tortas Lopez and the Real HouseBowls;
MrBeast Burger will continue to be available via JustKitchen in Taiwan and Hong Kong. The company is planning to launch the brand in Malaysia, the Philippines and Thailand later this year.
MrBeast Burger is a virtual restaurant brand. It was launched in December 2020 by YouTube superstar and philanthropist Jimmy Donaldson in partnership with VDC.
VDC connects food brands with consumers through delivery-only restaurants in an affordable manner.
Just Kitchen is primarily an operator of ghost kitchens. It specializes in the development and marketing of proprietary and franchised delivery-only food brands for customers and businesses.
Just Kitchen Holdings Corp. (JK) is down 4.17 per cent, trading at C$0.115 per share at 2:20 pm ET.
