- Just Kitchen Holdings (JK) has signed a brand swap agreement with TGAL Inc.
- JustKitchen will license the local “Chili House” hero brand to TGAL
- TGAL is expected to provide the Japanese curry brand “BistroRyu” to JustKitchen
- JustKitchen is primarily an operator of ghost kitchens specializing in the development and marketing of proprietary and franchised delivery-only food brands
- Just Kitchen Holdings Corp. (JK) opened trading at C$1.10 per share
Just Kitchen Holdings (JK) has signed a brand swap agreement with TGAL Inc.
The first brand to be licensed by JustKitchen to TGAL will be the local “Chili House” hero brand in Taiwan, while TGAL is expected to provide the Japanese curry brand “BistroRyu” to JustKitchen.
Brand swaps are being planned to occur on a location-by-location basis, with a royalty-based mechanism applied to compensate each party on a low-risk, variable basis. This agreement will provide Just Kitchen with access to the large on-demand food market in Japan, supporting its plans to grow beyond Taiwan. Conversely, the brand swap agreement will also enable many of JustKitchen’s popular proprietary brands to be experienced by consumers outside of Taiwan and Hong Kong for the first time.
“JustKitchen is excited that the novel Brand Swap Agreement with TGAL will not only be beneficial for both parties from a business perspective, but also for consumers in Taiwan and Japan who value quality food and unique experiences that are on the cutting edge of the delivery-only culinary landscape,” said Jason Chen, Co-Founder and Chief Executive Officer of JustKitchen.
“I would like to commend the team at TGAL for coming together with us at JustKitchen on this opportunity to bring new on-demand food items to customers in multiple markets. We look forward to swapping more brands with TGAL as our relationship strengthens over time,” added Mr. Chen.
TGAL’s mission is to create a new food culture across Japan, throughout Asia, and eventually around the world. With the creation of an evolved Virtual Restaurant plan, TGAL aims to improve the delivery food industry and provide access to quality, well-known food brands around Japan. By incorporating a variety of affiliated platforms like UberEats and FoodPanda, TGAL is striving to maximize sales and growth.
JustKitchen is primarily an operator of ghost kitchens specializing in the development and marketing of proprietary and franchised delivery-only food brands for customers. The company currently operates in Taiwan and Hong Kong with plans to expand operations to other Asian countries.
Just Kitchen Holdings Corp. (JK) opened trading at C$1.10 per share.