- InvestmentPitch Media video discusses RYU Apparel’s (RYU) two-year in-kind agreement to be the official tailored urban athletic apparel of the NFL Alumni Academy
- NFL Alumni consists of former NFL players, coaches, executives, spouses, cheerleaders, and associate members
- All Academy players and coaches will exclusively wear RYU’s best-in-class performance apparel when training and while on official Academy business
- RYU Apparel is an urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman
- RYU Apparel (RYU) is up 9.09 per cent and is trading at C$0.12 at 10:53 am ET
RYU Apparel Inc. (RYU) has signed a two-year in-kind agreement to be the official tailored urban athletic apparel of the NFL Alumni Academy.
The NFL Alumni Academy, located at the Hall of Fame Village in Canton, Ohio, is an exclusive and elite training program that develops “NFL Ready” players while providing critical solutions for in-season injury replacement for the NFL.
In their inaugural 2020 season, the Academy trained over 30 top NFL free agents and placed over half of them with NFL teams.
The NFL Alumni Association was founded in 1967 and is the oldest and most recognizable national organization of retired professional athletes.
NFL Alumni consists of former NFL players, coaches, executives, spouses, cheerleaders, and associate members.
Cesare Fazari, CEO of RYU, stated,
“It is an athletic apparel brand’s dream to partner with an organization like the NFL Alumni Academy. This program represents the highest calibre in professional athletic training.”
“I know the athletes and coaching staff will love the performance of our products on and off the field,” added Fazari.
As part of the in-kind partnership agreement, all Academy players and coaches will exclusively wear RYU’s best-in-class performance apparel when training and while on official Academy business, such as media and other public appearances.
Further, the Academy’s athletes and coaches will engage in a co-branded social media campaign with RYU in addition to displaying RYU branding and products on the NFL Alumni Academy website and facilities.
RYU will have use of the NFL Alumni Academy secondary Logo for co-branded apparel and product packaging.
Dean Dalton, Executive Director of the NFL Alumni Academy, commented,
“Pairing our athletes and coaches with RYU’s award-winning, technically-advanced products and powerful brand message of RESPECT is a perfect fit.”
“It further puts a fine point on our Diversity Development program, which is aimed at placing former minority players into the front office and coaching positions with NFL teams,” added Dalton.
Brian Klaasmeyer, WaV’s CEO, added,
“Pairing these two iconic brands was a no-brainer. The Academy is thrilled to be partnered with RYU as they have a shared vision of RESPECT for all. The explosive growth of RYU coincides with the growth of the Academy.”
RYU Apparel, or Respect Your Universe, is an award-winning urban athletic apparel and accessories brand engineered for the athletic man and woman’s fitness, performance, and lifestyle.
Investmentpitch Media leverages the power of video, which, together with its extensive distribution, positions a company’s story ahead of the 1,000’s companies seeking awareness and funding from the financial community.
RYU Apparel (RYU) is up 9.09 per cent and is trading at C$0.12 at 10:53 am ET.
