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  • Intema Solutions (ITM) has agreed to acquire TheSMACK.gg, an esports product and lifestyle company
  • The company signed a letter of agreement on April 20, 2021 to acquire all TheSMACK.gg shares for C$35,000 in cash
  • TheSMACK.gg provides esports-related products and services that allow for endemic and non-endemic advertising opportunities
  • Intema Solutions is a Canadian company that provides marketing and Internet-related consulting services
  • It intends to bring esports betting to the world through fully licensed, safe and secure online platforms
  • Intema (ITM) closed the day up 1.1 per cent trading at $0.46 per share

Intema Solutions (ITM) has agreed to acquire TheSMACK.gg, an esports product and lifestyle company.

The company signed a letter of agreement on April 20, 2021 to acquire all TheSMACK.gg shares for C$35,000 in cash.

TheSMACK.gg provides esports-related products and services that allow for endemic and non-endemic advertising opportunities. TheSMACK.gg’s retail service line includes product branding, digital advertising and marketing campaign design.

Laurent Benezra, President and CEO of Intema, commented,

"At the beginning of 2021, we committed to building our portfolio of esports and iGaming assets, and this new acquisition brings us one step closer to our goal of being one of the strongest equities in this industry.

Advertising will continue to be the largest revenue generator within esports, and TheSMACK.gg gives us another avenue for growing our market share within this space. This acquisition also provides strategic advertising resources for our existing pool of assets, such as HypeX.gg ‒ The Social Gaming Platform, and Advertiise."

Evan Ryer, CEO of HypeX.gg, added,

"We are extremely excited about this transaction and its implications for user acquisition and brand growth for Intema, HypeX.gg and Advertiise. In the esports industry, building engagement around niche communities is key to driving participation and a positive UX. This transaction anchors Intema’s position in esports and iGaming. TheSMACK.gg’s complementary services will prove invaluable."

The agreement with TheSMACK.gg is an arm’s length transaction subject to the signing of a definitive agreement.

HypeX.gg is an esports tournament and social platform.

Intema Solutions is a Canadian company that provides marketing and Internet-related consulting services. Its goal as an emerging esports and iGaming company is to bring esports betting to the world through fully licensed, safe and secure online platforms.

Intema (ITM) closed the day up 1.1 per cent trading at $0.46 per share.

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