Humble & Fume - CEO, Joel Toguri.
CEO, Joel Toguri.
Source: Supreme Cannabis.
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  • Humble & Fume (HMBL) has appointed Joel Toguri as its new Chief Executive Officer effective July 5, 2021
  • Prior to joining Humble, Toguri served as Chief Revenue Officer of The Supreme Cannabis Company
  • Prior to that, he led sales for Aphria, now Tilray, managing medical and recreational sales to patients and consumers
  • Toguri will lead Humble through its next phase of growth and investment with a focus on expanding distribution in the United States
  • Humble & Fume is a North American cannabis distribution solution provider
  • Humble & Fume (HMBL) is trading flat at $0.50 per share

Humble & Fume (HMBL) has appointed Joel Toguri as its new Chief Executive Officer effective July 5, 2021.

Prior to joining Humble, Toguri served as Chief Revenue Officer of The Supreme Cannabis Company, a global diversified portfolio of cannabis companies, products and brands.

Prior to that, he led sales for Aphria, now Tilray, managing medical and recreational sales to patients and consumers.

Toguri also served as Vice President of Sales and Operations at Southern Glazer’s of Canada. In three years under his direction, Southern Glazer’s became one of the leading wine and spirits agents and brokers in Canada.

Shawn Dym, Executive Chairman of Humble & Fume, commented,

“Armed with significant leadership experience and a proven track record of delivering superior execution and sales growth in the cannabis industry, we welcome Joel to our team.

Joel joins us from Supreme Cannabis where he was responsible for managing and driving sales, marketing, business development and retail growth opportunities. Joel’s direct cannabis experience, combined with his experience in alcohol distribution, will be instrumental in leading Humble through its next phase of strategic growth and investment.

With a focus on expanding distribution, Joel will lead our team in strengthening Humble’s footprint in the United States.”

“With a strengthened balance sheet, no debt and recently listed on the CSE, Humble is well-positioned for operational growth and increased access to the capital markets. I look forward to stepping into the role of CEO of Humble to both expand its brand presence and distribution footprint in the United States,” Toguri said.

Humble founders, Robert Ritchot and Nathan Todd, will continue to lead the cannabis accessories business. Ritchot will oversee North American activities while Todd’s focus will remain in the United States.

Humble & Fume is a North American cannabis distribution solution provider.

Humble & Fume (HMBL) is trading flat at $0.50 per share as of 11:25 am ET.

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