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  • Holy Crap Breakfast Cereal (VEGAN) adds coconut mango to its all-star cereal line up
  • Holy Crap Coconut Mango Superseed Blend provides consumers with a new delicious flavour combining all the healthy and organic Holy Crap attributes
  • According to the Plant-Based Foods Association, the U.S. market for plant-based foods hit $5 billion in 2019
  • Plant & Co. Brands is modern health and wellness company curating delicious plant-based foods
  • Plant & Co. Brands Ltd. (VEGAN) is down 10.84 per cent and is trading at C$0.37 at 1:41 pm ET

Plant & Co. Brands Ltd. (VEGN) enters a new SKU in its award-winning breakfast cereal lineup, Coconut Mango.

Coconut Mango is specifically designed and targeted for U.S. customers with mass production and distribution within key states.

This new flavour combines the sweetness of mango with a hint of coconut, and the subtle crunch of buckwheat and nutty flavour of hemp seeds completes this winning taste combination.

Holy Crap Coconut Mango Superseed Blend provides consumers with a new delicious flavour combining all the healthy and organic Holy Crap attributes to make this a new favourite cold cereal breakfast choice.

“When we reached out to thousands of our existing loyal consumers for new ideas for the next Holy Crap breakfast cereal, both coconut and mango were on the top of the list for ideal new ingredients – so, we decided to pair them together!” said Donna Reddy, President of Plant & Co.

“Coconut Mango is our fifth flavour of Holy Crap breakfast cereal, all of which are high-quality, delicious tasting products that help maintain a healthy gut and make consumers feel good inside and out. The cereal will be available this summer,” added Reddy.

Holy Crap now offers five distinct SKU’s, all of which contain certified organic, non-GMO, kosher and gluten-free ingredients, such as hemp, buckwheat and chia seeds, and gluten-free oats.

Apple Cinnamon, Natural (Skinny B), Blueberry Apple, Maple + Gluten-Free Oats, and the new Coconut Mango are tasty, nutrient-dense breakfast cereals that are high in fibre and are free from the top 9 allergens and free from any additives like added flavours, preservatives, chemicals, colour, salt, or oils.

According to the Plant-Based Foods Association and The Good Food Institute, the U.S.1, the market for plant-based foods, hit the $5 billion mark in 2019, fueled by year-over-year sales growth 11.4 per cent.

Plant-based food sales climbed five times faster than overall U.S. retail food sales, which rose 2.2 per cent for 2019.

A recent market report estimates the global market for breakfast cereals at US$41 billion in 2020. It is projected to reach almost US$50 Billion by 2027, growing at a CAGR of 2.8 per cent over the period.

The cold cereal segment is projected to record a 2 per cent CAGR and reach US$33 billion by the end of the analysis period. The breakfast cereals market in the U.S. is estimated at US$11 billion in the year 2020.

Plant & Co. Brands is modern health and wellness company curating delicious plant-based foods. 

Plant & Co. Brands Ltd. (VEGAN) is down 10.84 per cent and is trading at C$0.37 at 1:41 pm ET.

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