Source: LumberHeads Food Co.
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  • Happy Belly Food Group’s (HBFG) LumberHeads snack brand has introduced a second product, Sea Salt flavour, at Sobey’s locations
  • The company anticipates accelerated sales growth, product development and continued adoption in our retail distribution network(s) throughout 2023
  • Happy Belly’s LumberHeads brand is made with Canadian-sourced ingredients, is dairy-free, peanut-free, gluten-free and kosher
  • Happy Belly Food Group is a Quick Serve Restaurant and Consumer Packaged Goods wellness company
  • Happy Belly Food Group Inc. (HBFG) opened trading at $0.10

Happy Belly Food Group’s (HBFG) LumberHeads snack brand has introduced a second product, Sea Salt flavour, at Sobey’s locations.

“We are pleased to announce continued organic growth with our LumberHeads snack brand and the listing of a second product SKU at Sobeys locations, particularly in our brand’s hometown of Milton, Ontario,” said Shawn Moniz, CEO of Happy Belly Food Group.

“We continue to scale and operationalize our brands through our shared services model to accelerate product development, market growth, and product launches. In the short time since our acquisition of LumberHeads, we have organically grown the brand from four retail locations to over seventy throughout southern Ontario as we continue to expand our distribution points monthly. We anticipate continued accelerated sales growth, product development (additional flavours) and continued adoption in our retail distribution network(s) throughout 2023. We will continue to drive additional market share, product adoption, and sales revenue as we grow our LumberHeads snack brand.”

Happy Belly’s LumberHeads brand, made with Canadian-sourced ingredients, is dairy-free, peanut-free, gluten-free and kosher.

Happy Belly Food Group, a Quick Serve Restaurant and Consumer Packaged Goods wellness company, offers a growing number of CPG and QSR brands through its portfolio of Holy Crap Foods, YamChops, LumberHeads Food Co., Lettuce Love Café, and Heal Wellness.

Happy Belly Food Group Inc. (HBFG) opened trading at $0.10.


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