Source: Lettuce Love Cafe
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  • Happy Belly Food Group (HBFG) opened a new corporate location for its Lettuce Love brand in downtown Toronto
  • Happy Belly’s College Street location now houses three Happy Belly brands (Lettuce Love, Heal Wellness, and Yamchops)
  • The company plans to leverage its multi-branded restaurant model to accelerate its business through smart accretive M&A
  • Happy Belly Food Group is a Quick Serve Restaurant and Consumer Packaged Goods wellness company
  • Happy Belly Food Group Inc. (HBFG) is unchanged on the day, trading at C$0.095 per share at 10:15 am ET

Happy Belly Food Group (HBFG) opened a new location for its Lettuce Love brand in the heart of Little Italy in downtown Toronto.

“Within three months of our acquisition of lettuce love, we have successfully leveraged existing infrastructure and real estate at our college street location to rapidly and cost-effectively open an additional corporate store of Lettuce Love. Demonstrating our ability to quickly integrate into existing infrastructure to maximize efficiency, speed to market, and cost-effective use of physical assets. The location expands our customer reach in an area that is heavily populated and is demographically aligned to the brand, giving us tremendous opportunity in-store, as well as delivery,” said Shawn Moniz, CEO of Happy Belly.

“Our College Street location now houses three Happy Belly brands (Lettuce Love, Heal Wellness, and Yamchops) and is made possible by our tightly integrated shared services model that is optimized for growing brands at scale.”

“We are excited by the team’s execution to be able to open with significantly reduced capital requirements. Having a stable of emerging QSR growth brands is what will allow Happy Belly to quickly leverage real estate opportunities like this to accelerate organic growth. We look forward to continuing to execute on our multi-branded restaurant model as we accelerate our business organically and inorganically through smart accretive M&A.”

Happy Belly Food Group, a Quick Serve Restaurant and Consumer Packaged Goods wellness company, offers a growing number of CPG and QSR brands through its portfolio of Holy Crap Foods, YamChops, LumberHeads Food Co., Lettuce Love Café, and Heal Wellness.

Happy Belly Food Group Inc. (HBFG) is unchanged on the day, trading at C$0.095 per share at 10:15 am ET.


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