Source: Happy Belly Food Group.
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  • Happy Belly Food Group (HBFG) is expanding its Holy Crap cereal distribution in 69 Metro locations across Ontario
  • The company’s healthy and delicious breakfast cereal will be available in these locations before the end of October
  • Metro company is a retailer, franchisor, distributor, and manufacturer, operating a network of some 950 food stores under several banners
  • Happy Belly is a Quick Serve Restaurant (QSR) and Consumer Packaged Goods (CPG) wellness company
  • Happy Belly Food Group Inc. (HBFG) opened trading at C$0.105 per share

Happy Belly Food Group (HBFG) is expanding its Holy Crap cereal distribution in 69 Metro locations across Ontario.

The company’s healthy and delicious breakfast cereal will be available in these locations before the end of October.

Metro company is a retailer, franchisor, distributor, and manufacturer. It operates or services a network of some 950 food stores under several banners. It includes Metro, Metro Plus, Super C and Food Basics, and some 650 drugstores primarily under the Jean Coutu, Brunet, Metro Pharmacy and Drug Basics.

Shawn Moniz, CEO of Happy Belly Food Group, commented on the announcement.

“The Metro banner, with its 328 stores, including 119 Metro Plus stores in Quebec, is an ideal retailer for our brand. It introduces tens of thousands of potential customers to our cereal and Superseeds brand each and every day. This retail expansion is an example of our sales team’s relentless effort to expand, develop, and increase our CPG brands footprint across the Canadian landscape.”

Holy Crap Breakfast Cereal and Superseeds come in four delicious flavours. It contains certified organic, non-GMO, kosher and gluten-free ingredients, such as hemp, buckwheat and chia seeds.

Happy Belly is a Quick Serve Restaurant (QSR) and Consumer Packaged Goods (CPG) wellness company. It brings delicious foods and retail brands to customers.

Happy Belly Food Group Inc. (HBFG) opened trading at C$0.105 per share.


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