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  • Federated Co-op has taken delivery of two additional SKUs from Happy Belly Food Group’s (HBFG) Oatmeal product line
  • The Mango Coconut and Apple Cinnamon Oatmeal SKUs are now available at 90 Federated Co-op retail locations
  • Holy Crap is an organic, gluten-free, non-GMO high-fibre breakfast cereal 
  • Happy Belly Food Group is a Quick Serve Restaurant and Consumer Packaged Goods wellness company
  • Happy Belly Food Group Inc. (HBFG) opened trading at $0.010

Federated Co-op has taken delivery of two additional SKUs from Happy Belly Food Group’s (HBFG) Oatmeal product line.

The Mango Coconut and Apple Cinnamon Oatmeal SKUs are now available at 90 Federated Co-op retail locations. This is in addition to the previously announced expansion of the Natural Superseed Cereal SKU at Federated Co-op.

Shawn Moniz, CEO of Happy Belly Food Group, commented on the news.

“The introduction of our Oatmeal line into the Federated Co-op family of 90 retail store locations further accelerates the retail adoption of our Oatmeal line. Our team’s dedication and focus on expanding our retail distribution with existing retail relationships generates yet another win for our brands. These wins drive organic growth and continue to increase our monthly sales.”

He added,

“We continue to execute and deliver on our sales-oriented strategy across our brand portfolio. It is through these efforts that we see a natural expansion of relationships with retailers and distributors. Feedback from retailers adding distribution of our product lines for Holy Crap Oatmeal continues to be extremely positive. In the last four months, we have listed our products in close to 260 net new retail locations. In addition to these net new retail locations, we have also organically increased SKU listings of additional Holy Crap products within existing retail locations. Our national sales team will continue to expand the availability of our great-tasting and organic line of products. As consumers continue to purchase our products, our growth and sales continue to accelerate.”

As a wholesaler, Federated Co-op supplies high-quality grocery items across all departments to its members’ retail locations. FCL provides Co-op Convenience Stores throughout Western Canada with the procurement, merchandising, marketing and operational support they need to reach consumers who are on the move looking for convenience food and beverage items.

Happy Belly Food Group, a Quick Serve Restaurant and Consumer Packaged Goods wellness company, offers a growing number of CPG and QSR brands through its portfolio of Holy Crap Foods, YamChops, LumberHeads Food Co., Lettuce Love Café, and Heal Wellness.

Happy Belly Food Group Inc. (HBFG) opened trading at $0.010.


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