- GURU Organic (GURU) announced the launch of an ambitious marketing campaign emphasizing GURU’s bold and authentic values
- The fully integrated, 360-degree campaign focuses on solidifying brand awareness and growing its footprint across key Canadian market
- The company will fuel some of the most anticipated events of the summer across Canada, and this campaign will support the company’s summer sponsorship strategy
- GURU Organic is a wellness company which focuses on manufacturing and marketing organic energy drinks
- GURU Organic Energy Corp. (GURU) was up 2.11 per cent, trading at C$10.14 per share at 4:05 pm ET
GURU Organic (GURU) announced the launch of an ambitious marketing campaign emphasizing GURU’s bold and authentic values.
The fully integrated, 360-degree campaign focuses on solidifying brand awareness and growing its footprint across key Canadian market. Its key attributes include its natural, plant-based ingredients which are the perfect source of Good Energy for the Everyday.
The Good Energy for the Everyday campaign was developed following a thorough research process and numerous focus groups. The campaign will roll out in mid-June.
“As GURU continues to get better acquainted with its Canadian consumer base, we want our radically inclusive values and unique brand ethos to resonate through all that we do. That’s why we opted for a bold and courageously REAL campaign that connects us to our diverse consumer base, coast to coast,” said Carl Goyette, President and CEO of GURU.
The company will launch the campaign gradually over the summer months. It includes partnership with brand ambassadors, out of home, digital and e-commerce content, influencer campaigns and in-store activations.
The company will fuel some of the most anticipated events of the summer across Canada, and this campaign will support the company’s summer sponsorship strategy.
GURU Organic is a wellness company which focuses on manufacturing and marketing organic energy drinks. Guru energy drinks are plant-based, high in natural caffeine, free of artificial sweeteners, artificial colours and flavours, and have no preservatives.
GURU Organic Energy Corp. (GURU) was up 2.11 per cent, trading at C$10.14 per share at 4:05 pm ET.
