- Goodfood Market’s (TSX:FOOD) CEO, Jonathan Ferrari has penned a letter to shareholders outlining the company’s position on the recent US protests
- To show solidarity, Goodfood is instituting a donation matching program to support similarly affected communities in Canada
- Through the scheme the company will match up to C$10,000 dollars donated to the non-for-profit Federation of Black Canadians
- The Federation of Black Canadians focuses on the opportunities, contributions and challenges that exist for people of African descent within Canada
- Goodfood Market (FOOD) is down 1.6 per cent and is trading at $4.26 per share
Goodfood Market’s (TSE:FOOD) CEO, Jonathan Ferrari has today penned a letter to shareholders outlining the company’s position on the recent US protests.
In the shareholder address Jonathan posted a message of solidarity with George Floyd and the Black Lives Matter movement.
“There are no words to express then outrage and sadness we feel over the events of the last week. We remember George Floyd, Breonna Taylor, Regis Korchinski-Paquet and countless other who didn’t make the headlines,” he said.
In response to the death and the recent ongoing protests in the US, Jonathan outlined the company’s plans to support similarly affected communities.
“We want use to use our privilege and our platform in this country to send out a call to action.
“We aren’t going to get this completely right, and we intend to continue to do the work until we do,” he said.
The company has set up a donation matching scheme, whereby Goodfood will match up to C$10,000 of donations to the Federation of Black Canadians.
The Federation of Black Canadians is a national not-for-profit and describes itself as a body that seeks to discuss the opportunities, contribution and challenges that exist for people of African descent nationally within Canada.
While the vast majority of the outrage toward the killing of George Floyd and the subsequent protests have been contained to the US, protests have made it north of the border as well.
Thus far, Black Lives Matter protests have centred mainly around Toronto but have also sprouted up in most major Canadian cities, including some notable university towns, such as Guelph in Ontario.
Goodfood Market Co (FOOD) is down 1.6 per cent and is trading at $4.26 at 11:00 pm EDT.