Source: Givex Information Technology Group
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  • Givex (GIVX) has announced a partnership with Benjamin, a chain of traditional Brazilian bakeries in São Paulo
  • Benjamin will use Givex technology to deliver its digital bakery concept, thereby creating an even closer relationship with customers throughout the retail experience
  • Benjamin will also use Givex’s loyalty program capabilities, allowing the brand to analyze its customer trends
  • Givex is a global fintech company providing merchants with customer engagement, point of sale and payment solutions, all in a single platform.
  • Givex Information Technology Group Limited was unchanged at $0.57 at 10:08 AM ET

Givex (GIVX) has announced a partnership with Benjamin, a chain of traditional Brazilian bakeries in São Paulo.

Benjamin will use Givex technology to deliver its digital bakery concept, thereby creating an even closer relationship with customers throughout the retail experience.

This starts from the point of purchase till after-sales, which will create the chance for continuous innovation and expansion of the brand in the Brazilian market.

“Our customers are increasingly looking for a consumer experience that brings convenience and ease to their daily lives, and counting on the support of Givex, a company recognized in the market for its omnichannel solutions, was fundamental for the advances we seek,” noted Paulo Calil, CEO of Benjamin.

Givex went into the Brazilian market in 2009. Ten years after that, it brought its GivexPOS system to the country.

“The technology that Givex brought to Brazil is a game changer and offers management, innovation and customer relationship solutions that go far beyond what the market is used to,” said Maria Costa, general director of Givex Brazil.

 “Their partnership with Benjamin speaks to the approval and satisfaction of our product and its ability to scale,” she added.

Benjamin will also use Givex’s loyalty program capabilities, allowing the brand to analyze its customer trends and purchase data to learn more about consumption patterns, encourage repeat sales and create new menus tailored specifically to meet its customers’ preferences.

Givex is a global fintech company providing merchants with customer engagement, point of sale and payment solutions, all in a single platform.

Benjamin presents the TeamBakery concept, which brings together those passionate about the network, and those fans who have Benjamin as their favourite place to live their best and most important moments.

Givex Information Technology Group Limited was unchanged at $0.57 at 10:08 AM ET.


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