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GameSquare Esports - CEO, Justin Kenna. - The Market Herald Canada
CEO, Justin Kenna.
Source: GameSquare Esports.
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  • GameSquare (GSQ) company Gaming Community Network has partnered with Spiketrap to help brands engage with gaming and esports audiences
  • The partnership allows Spiketrap to overlay its Clair AI technology across GCN's media network to produce audience insights
  • The ultimate goal of the partnership is to help advertisers reach targeted gamer personas in the most appropriate media contexts
  • GCN is an independent media group dedicated to gaming and esports
  • GameSquare Esports is an international gaming and esports company headquartered in Toronto, Canada
  • GameSquare (GSQ) closed down 4.11 per cent trading at $0.35 per share

GameSquare (GSQ) company Gaming Community Network has partnered with Spiketrap to help brands engage with gaming and esports audiences.

The partnership allows Spiketrap to overlay its Clair AI technology across GCN's media network to create an optimal mix of relevant sites for gamers based on contextual indicators, including media sentiment scores, audience affinities, brand safety and more.

The ultimate goal of the partnership is to help advertisers reach targeted gamer personas in the most appropriate media contexts.

GCN expects to leverage a filter to drive messaging to consumers on a 1:1 basis to ensure brand messages are placed in front of the most relevant audiences.

The companies estimate the gaming and esports audience to be up to 2.86 billion globally.

Kieran Fitzpatrick, founder and CEO of Spiketrap, commented,

"Providing contextual audience intelligence is our core mission at Spiketrap. We project that GCN is poised for growth, and we are thrilled to help safely and effectively drive positive brand engagements and optimal campaign performance for gaming audiences everywhere via our strategic partnership."

Jeff Griffith, co-founder and Chief Strategy Officer at GCN, added,

"It’s critically important as we activate brands within our global network that they feel confident they will be represented authentically. Words matter when content creators and influencers are streaming or posting. Spiketrap can monitor those conversations in real time so we can give our brands peace of mind that we can make adjustments quickly and efficiently to keep them safe."

GCN is an independent media group dedicated to gaming and esports across community sites, content producers, influencers and tournament/event operators.

GameSquare Esports is an international gaming and esports company headquartered in Toronto, Canada.

GameSquare (GSQ) closed down 4.11 per cent trading at $0.35 per share.

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