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Freshii - COO, Adam Corrin.
COO, Adam Corrin.
Source: Freshii.
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  • Freshii (FRII) has signed a six-year, 20-unit franchise deal with Level Hospitality
  • The franchises will be located in Texas with a focus on Houston and Austin
  • The company views the deal as integral to increasing consumer exposure and access to its brand
  • Freshii is focused on making healthy eating and overall wellness convenient and affordable through its consumer packaged goods and 384 restaurants across 13 countries
  • Freshii (FRII) is up by 0.91 per cent trading at $2.20 per share

Freshii (FRII) has signed a six-year, 20-unit franchise deal with Level Hospitality.

Level, founded by Al Velji and Nathan Leitner, manages a portfolio of hotel and quick service restaurant brands in North America. These include Variety & Co., pratt windsor and DINNERLICIOUS.

The franchises will be located in Texas – one of the fastest-growing states in the U.S. – with a focus on Houston and Austin.

Freshii views the deal as integral to increasing consumer exposure and access to its brand.

Adam Corrin, Freshii’s COO, stated,

“We’re very excited to expand our presence in Texas. With an incredible food culture and a large consumer base, which is seemingly growing by the day, we see this as an incredible opportunity to strengthen our foothold in the southern United States.

Nathan and Al have shown themselves to be strong operators, with proven QSR and hospitality experience, a passion for the Freshii brand and deep knowledge of the Texas market. We have great confidence in their ability to launch and manage a multi-unit business, and are excited to take this next step with the two of them.”

“We’ve spent a lot of time with the Freshii team and have become big fans of its leading healthy QSR offerings. We’re convinced that Freshii is the brand we want to work with as we build out the Texas better-for-you restaurant market,” Velji said.

“Freshii’s growing omnichannel presence, and its continuing commitment to supporting its franchise system with evolving technology and menu innovation, will allow us to meet the needs of today’s health and wellness-focused customers, however they prefer to shop,” Leitner added.

Freshii is focused on making healthy eating and overall wellness convenient and affordable through its consumer packaged goods and 384 restaurants across 13 countries.

Freshii (FRII) is up by 0.91 per cent trading at $2.20 per share as of 9:30 am ET.

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