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  • Fobi AI (FOBI) has entered into a revenue share agreement with Caddle, the largest mobile-first insights marketplace app in Canada
  • Fobi and Caddle will co-market their combined data solutions, wallet pass and coupon distribution services
  • With the Fobi and Caddle agreement, joint first-party data collection will not only help CPGs reveal valuable insights, it will also reduce the cost of new customer acquisition
  • Caddle is one of the largest daily active member panels in the Canadian Market, with over 10,000+ daily active users
  • Fobi is a cutting-edge data intelligence company that helps clients turn real-time data into actionable insights
  • Fobi AI Inc. (FOBI) opened trading at C$1.49 per share

Fobi AI (FOBI) has entered into a revenue share agreement with Caddle, the largest mobile-first insights marketplace app in Canada.

Caddle currently has relationships with several tier 1 CPG companies including Unilever, Nestle, and PepsiCo, as well as with Canada’s largest grocery chains and retailers such as Walmart, Loblaws, Sobeys and Canadian Tire.  Fobi and Caddle will co-market their combined data solutions, wallet pass and coupon distribution services.

Caddle is a leading mobile-first data and insights platform that provides clients with access to data and insights faster, at a larger scale, and more cost-effectively. Caddle’s solutions include custom and syndicated surveys, product trials, product reviews and receipt capture.

The partnership delivers Fobi incremental Wallet pass downloads as Caddle adds more members to their panels to drive more insights into niche categories and new shopper segments.

Ransom Hawley, Caddle CEO commented on the partnership with Fobi.

“We’re excited to work with Fobi and to be able to offer CPG and Retail brands the opportunity to access a richer data set for shopper insights, to drive new traffic, and to grow their market share. The importance of building a first-party data strategy is critical for all CPG’s and the combined value of what Caddle and Fobi collectively offer in a proven turnkey solution, solves this pain point for CPGs. We have already started mapping out the CPGs and retailers that we would like to target together, and I look forward to announcing our first deal together soon.”

Fobi and Caddle will work together to help brands collect, build and further optimize their first-party data strategy and platforms.

With the Fobi and Caddle agreement, joint first-party data collection will not only help CPGs reveal valuable insights, it will also reduce the cost of new customer acquisition, and help them focus on leveraging the spending of loyal customers.  It will also enable marketers at Caddle’s large CPG clients to save time and money on value-add programs such as coupons delivered by Fobi’s recent acquisition Qples to increase shopping basket size informed by their customer’s spending habits and engage with them to promote new products and services.  

Fobi and Caddle will also be able to offer a “light” loyalty program to retailers and brands as the wallet passes can act as a loyalty card to offer programs or launch campaigns that can be redeemed and adjudicated through Caddle’s services.

Rob Anson, Fobi CEO added,

“We have partnered with some of the biggest names in the tech industry and I have been very impressed with the quality of product and level of service of which the team at Caddle has not just architected but executed and delivered to the market. The long list of Canada’s largest Retail and CPG customers simply speaks for itself. The launch of our combined solutions could not be better timed as the digital transformation push has now become front and centre for both brands and retailers and it has been very apparent in the reaction and interest in our early conversations that Retailers and CPG’s are actively looking for the best source and provider of consumer data intelligence and first-party data and I feel Caddle and Fobi collectively deliver that solution together.”

Caddle is one of the largest daily active member panels in the Canadian Market, with over 10,000+ daily active users. Caddle empowers brand and insight leaders to gain rapid access to data and insights and to gain access to large Canadian representative samples and micro-niche audiences alike.

Fobi is a cutting-edge data intelligence company that helps clients turn real-time data into actionable insights and personalized customer engagement to generate increased profits.

Fobi AI Inc. (FOBI) opened trading at C$1.49 per share.

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