- Fobi AI (FOBI) has launched digital loyalty and member cards for the cannabis industry
- The company also announces their first contract with Eggs Canna, a cannabis retailer in British Columbia
- Fobi will earn revenue from this deal through an initial setup fee and per-pass license fees
- Fobi’s integration with the Barnet POS will enable retailers like Eggs Canna to push out personalized and targeted promotions to their customers
- Fobi will leverage its digital loyalty and member card platform to connect other fragmented industries and provide new personalization tools
- Fobi AI is a data intelligence company that turns real-time data into actionable insights and personalized customer engagement
- Fobi AI Stock (FOBI) opened trading at C$0.55
Fobi AI (FOBI) has launched digital loyalty and member cards for the cannabis industry.
The company also announces their first contract with Eggs Canna, a cannabis retailer in British Columbia. Eggs Canna will utilize the digital loyalty offering to better engage with their customers and increase customer retention. Fobi will earn revenue from this deal through an initial setup fee and per-pass license fees.
Eggs Canna is one of the oldest cannabis retailers in B.C., making them the perfect partner for Fobi’s Wallet pass-based membership and loyalty program. The company currently has three retail shops and has plans to expand its retail footprint.
Fobi’s marketing functionality will enable Egg Canna to message their retail customer base directly via the lock screen on their mobile phones. This ability will highlight upcoming events, featured products/brands, educational messaging, promotions, price reductions and other relevant information.
Craig Lust, Director of Operations & Brand Leader at Eggs Canna, commented on the partnership with Fobi.
“Choosing the Fobi Digital loyalty and membership program was a no-brainer. Improving the customer experience is always a priority for us, and then being able to improve our marketing through better targeting and segmentation and ultimately be able to measure attribution and quantify increases to the customer lifetime value make this a truly unique solution in the marketplace. We are extremely excited about this project and the impact it will have on our business.”
Fobi’s integration to the Barnet POS enables retailers like Eggs Canna to push out personalized and targeted promotions based on past purchase behaviour.
Eggs Canna customers’ digital member cards are pulled up automatically to their lock screen using geo-fencing when they get near an Eggs Canna shop. The retail clerk simply scans the Wallet pass at the till to register their purchase, and any points or promotions received are automatically updated on the digital member card.
The Fobi Loyalty and AI shopper intelligence platform, known as the “Hub” will enable retailers to provide a dynamic and personalized shopper experience which will help retailers understand shoppers at a one-to-one level.
The Fobi digital loyalty and membership solution will also make it easier for retailers to conform to the stringent rules and regulations that have been put in place around the marketing and promotion of cannabis products in British Columbia.
Barnet has great coverage in the highly regulated liquor and cannabis retail industry, with over 50 per cent market share in BC.
Fobi will leverage its digital loyalty and member card platform to connect other fragmented industries and provide entirely new customer experiences and tools for personalization to them, such as retail and e-commerce, healthcare, drop shipping, etc.
Rob Anson, CEO of Fobi, commented on the partnership with Barnet Technologies.
“This is a big day for us as the success of the Barnet Technologies partnership has led us into the cannabis market which is yet another highly regulated industry that is ripe for disruption and digital transformation. Our digital loyalty and member card along with AltID age verification is a perfect fit for these highly regulated industries. We are always looking to work with progressive and forward-thinking brands and retailers who focus on delivering a seamless and dynamic customer experience. Eggs Canna is a perfect example of what we look for in a customer and we look forward to a successful business relationship together. As a result of Barnet’s expansive cannabis retail footprint and based on the overwhelming response to date, I believe this will be the first of many new contracts signed in the cannabis industry.”
Fobi AI is a data intelligence company that turns real-time data into actionable insights and personalized customer engagement.
