- Fobi AI (FOBI) has announced a one year agreement with one of North America’s largest golf course owners/operators
- Fobi will digitize club member’s cards using its new digital golf membership wallet pass solution
- Fobi’s wallet pass membership solution will allow golf course operators to unlock, leverage and monetize their data
- The Golf Course and Country Club industry in the US was worth over $24 billion in 2020
- Fobi is a cutting-edge data intelligence company
Fobi AI (FOBI) has announced a one-year agreement with one of the largest operators of golf courses in North America.
Fobi will digitize club members’ cards using its new digital golf membership wallet pass solution.
The company will generate revenue through an annual license fee and through monthly wallet pass license fees.
The company will utilize Fobi’s wallet pass technology to provide integrated digital membership passes that will be included as part of their membership purchase process.
They currently have 3 tiers to their membership program for golf and at the pro shops, rewards, etc. They will now use the Fobi Golf Wallet Pass to deliver tiered digital membership cards that will live in the native wallet that is in every iOS and Android phone worldwide. Club members will no longer need to worry about forgetting their membership cards at home.
Fobi’s new Wallet Pass membership solution is also better for the environment as it will enable golf courses to replace their current plastic membership passes with digital ones, removing a significant amount of plastic from the environment.
Fobi is also integrating their digital golf membership wallet pass solution into golf course POS systems, allowing golf course operators to track member purchases and use purchase behaviour to drive more targeted communications and campaigns through their digital membership wallet passes, ensuring that any communications are targeted to the right members at the right time.
“This is a great opportunity for us to enter the golf world with one of the largest and most influential players in the industry. Fobi will now enable resort and course operators to provide their members with a more personalized digital experience,” said Rob Anson, Fobi CEO.
“The combination of our artificial intelligence and big data applications combined with our wallet pass activation will also provide operators with a means to unlock, leverage and monetize their data. We see this as a great first win for the company and yet another strong global opportunity.”
The Golf Course and Country Club industry in the US was worth over $24 billion in 2020. This market is forecast to grow by 1.6 per cent in 2021, after a small dip in 2020 due to COVID-19, creating an opportunity for Fobi to roll their new solution out to other golf course operators worldwide.
Fobi is a cutting-edge data intelligence company that helps clients turn real-time data into actionable insights and personalized customer engagement to generate increased profits.
Fobi AI Shares (FOBI) opened trading at C$1.45 per share.
