- Fobi AI (FOBI) has signed a joint Reseller partnership with XInfluence, one of the top Influencer platforms
- Under the reseller partnership, XInfluence will resell the Passcreator by Fobi Wallet pass platform to their current and future customers
- Fobi will resell the XInfluence media platform to their current and future customers
- XInfluence provides an Influencer marketing platform for CPG brands that give them access to over 2.5 million influencers and celebrities
- The integration of Passcreator by Fobi’s Wallet pass platform with the XInfluencer Marketing Platform enables brands to gain visibility into campaign attribution and ROI
- Fobi AI is a data intelligence company that turns real-time data into actionable insights and personalized customer engagement
- Fobi Stock (FOBI) is up 5.15 per cent on the day, trading at C$0.51 per share at 4 pm ET
Fobi AI (FOBI) has signed a joint Reseller partnership with XInfluence, one of the top Influencer platforms.
XInfluence services some of the top brands and retailers in North America. Under the reseller partnership, XInfluence will resell the Passcreator by Fobi Wallet pass platform to their current and future customers, and Fobi will resell the XInfluence media platform to their current and future customers. XInfluence provides an Influencer marketing platform for CPG brands that give them access to over 2.5 million influencers and celebrities in the XInfluencer database. Brands can then filter these influencers based on industry, age, credibility ranking and other key segmentation criteria to ensure that they are using the right influencers to reach the right audiences. Some of the brands that XInfluencer has worked with include Unilever, Jamison Whisky and Vodaphone.
The integration of Passcreator by Fobi’s Wallet pass platform with the XInfluencer Marketing Platform enables brands to gain visibility into campaign attribution and return on investment. Passcreator wallet passes help create a more direct connection for the brand with the influencers’ followers by enabling messaging from the brand directly to the followers.
XInfluence CEO Mark Wright commented on the partnership.
“This partnership with Fobi is very exciting as it gives us the ability to help our clients with a new way to deliver offers to the right people at the right time and place through Wallet passes. On top of this, the ability to drive people to convert offline and provide improved attribution and ROI data makes this a very unique and compelling solution for our brand customers.”
Fobi CEO Rob Anson added,
“This agreement provides Fobi with both an industry-leading channel reseller partner and a major catalyst in our sales cycle with global CPG brands. From a solutions point of view, our combined capabilities will deliver an unprecedented digital activation capability for both major brands and retailers, resulting in significantly improved promotions, attribution and ROI. It also provides a whole new path of untapped opportunity for enabling the combination of retail data intelligence and social influencer marketing via our wallet passes. We expect this partnership to deliver meaningful new top-line revenue for Fobi and our shareholders.”
Fobi AI is a data intelligence company that turns real-time data into actionable insights and personalized customer engagement.
