Source: Fire & Flower.
Market Herald logo

Subscribe

Be the first with the news that moves the market
  • Fire & Flower (FAF) has launched a co-located store with Circle K in Brampton, Ontario
  • The store showcases a convenience cannabis store model expanding on Circle K’s offerings, including fuel, car wash, food, snacks and convenience items
  • Fire & Flower and Circle K’s owner, Alimentation Couche-Tard (ATD), anticipate the opening of 10 co-located stores in Canada within the next year with eventual U.S. expansion
  • Fire & Flower Holdings is a cannabis retailer with more than 100 corporate-owned stores
  • Fire & Flower (FAF) is down by 1.88 per cent, trading at $1.57 per share

Fire & Flower (FAF) has launched a co-located store with Circle K in Brampton, Ontario.

The store showcases a convenience cannabis store model expanding on Circle K’s offerings, including fuel, car wash, food, snacks and convenience items.

Members of Fire & Flower’s Spark Perks will receive exclusive benefits, including member pricing on top-selling products both in-store and online.

Fire & Flower and Circle K’s owner, Alimentation Couche-Tard (ATD), have a master franchise agreement in several provinces to operate co-located stores using Fire & Flower’s Hifyre digital retail platform.

The companies plan to expand into the U.S. upon a more favourable regulatory environment. They anticipate the opening of 10 co-located stores in Canada within the next year, including the Brampton store and two pilot stores operating in Alberta.

“This convenience-based shopping model is a major step change in the industry and provides a competitive advantage for both Fire & Flower and Circle K in the transformation of the cannabis consumer shopping experience,” said Stéphane Trudel, Fire & Flower’s CEO.

Fire & Flower Holdings is a cannabis retailer with more than 100 corporate-owned stores.

Fire & Flower (FAF) is down by 1.88 per cent, trading at $1.57 per share as of 12:39 pm EST.


More From The Market Herald

" Cannara Biotech (TSXV:LOVE) reports fourth quarter financial results

Cannara Biotech (LOVE) is reporting its latest round of financial results.

" Halo Collective Inc. (NEO:HALO) increasing Oregon facility production to max capacity

Halo Collective Inc. (HALO) has taken initial steps to increase production to max capacity at its Pistil Point, Oregon Facility.

" The Market Herald’s Weekly Cannabis Report – Nov 25, 2022

High Tide (TSXV:HITI) announced that according to data released by New Cannabis Ventures, the company is now Canada’s top revenue-generating cannabis company.

" Organigram (TSX:OGI) launches HOLY MOUNTAIN to support its position in the Dried Flower and Hash categories

Organigram Holdings (OGI) has announced the launch of HOLY MOUNTAIN, the company’s newest value brand.