Fire & Flower Holdings Corp. - CEO, Trevor Fencott
CEO, Trevor Fencott
Source: CBC
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  • Fire & Flower Holdings (TSX:FAF) is moving exclusively to its “click-and-collect” online service and will shut down some stores
  • The company has made these changes to limit the spread of COVID-19, and to protect both employees and customers
  • The click-and-collect service will help to reduce the amount of time customers spend in-store
  • Fire & Flower Holdings (FAF) is up 4.41 per cent to C$0.36 per share, with a market cap of $51.86 million

Fire & Flower Holdings (TSX:FAF) is transitioning exclusively to its “click-and-collect” online service and will shut down some stores.

The adult-use cannabis retailer is making changes to curb the spread of COVID-19, while still supplying products to Ontarian consumers.

Marketed under the company’s Spark Perks Fastlane banner, the click-and-collect service lets customers place their orders and make payments online. They are then able to go to their chosen store in order to collect the products.

The initiative will hopefully reduce the amount of time customers spend in store and, subsequently, the spread of COVID-19.

The click-and-collect service currently has more than 75,000 members across Canada.

While the changes only apply to Ottawa and Kingston, the company will completely close down retail stores in other areas.

Trevor Fencott, CEO of Fire & Flower, acknowledged the company’s duties regarding public health.

“We have a responsibility to our employees, customers and the communities in which we operate to limit social interactions. This will be achieved by temporarily modifying our business model and selectively closing stores in response to this unprecedented public health challenge.

“We have commissioned a Pandemic Response Team within Fire & Flower, with the focus of keeping our people safe and healthy while ensuring the continuity and sustainability of our business,” he said.

The company expects that retail stores in Calgary, Edmonton, Lethbridge, and St. Albert will remain closed until at least March 29 this year.

Fire & Flower Holdings (FAF) is currently up 4.41 per cent to C$0.36 per share at 9:48am EST.

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