FansUnite CEO Scott Burton
FansUnite CEO Scott Burton
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  • FansUnite Entertainment’s (FANS) U.S.-based brand Betting Hero has signed an agreement with Bankroll
  • Bankroll is a new luxury sports bar experience being introduced this fall in Philadelphia, Pennsylvania
  • The strategic partnership will help Betting Hero to build out Bankroll’s sports betting-focused concierge team
  • Betting Hero is the leading live activation and customer experience company in the sports betting industry
  • FansUnite is a global sports and entertainment company, focusing on technology related to regulated and lawful online gaming
  • FansUnite Entertainment Inc. (FANS) is up 2.63 per cent, trading at C$0.195 per share at 11:52 am ET

FansUnite Entertainment’s (FANS) U.S.-based brand Betting Hero has signed an agreement with Bankroll.

Bankroll is a new luxury sports bar experience being introduced this fall in Philadelphia, Pennsylvania. It is the premier entertainment and dining destination for the modern, invested sports fan. It will feature a restaurant and bar experience with numerous screens to watch sports and major events with VIP concierge service customized for sports fans.

The strategic partnership will help Betting Hero to build out Bankroll’s sports betting-focused concierge team. It will focus on VIP customer engagement, customer acquisition, and building relationships with gambling and sports betting companies.

Scott Burton, CEO of FansUnite, commented on the news.

“This latest venture with Bankroll is another illustration of why Betting Hero is expanding so rapidly. It shows why their unique offerings have made them the top live activation company in the country. Philadelphia has some of the most passionate sports fans anywhere. Betting Hero will help those fans become more engaged, more educated sports bettors at what is destined to be an unrivaled sports landmark in the city.”

Betting Hero is the leading live activation and customer experience company in the sports betting industry. It has partnered with more than 200 restaurants and bars in more than 20 states. The company has registered more than 75,000 customers since its acquisition by FansUnite in November 2021 and more than 250,000 since its inception in 2018.

FansUnite is a global sports and entertainment company, focusing on technology related to regulated and lawful online gaming. 

FansUnite Entertainment Inc. (FANS) is up 2.63 per cent, trading at C$0.195 per share at 11:52 am ET.


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