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  • ESE Entertainment (ESE) has signed JBL to sponsor FIA Rally Star, its motorsports and esports event
  • FIA Rally Star is organized in 50 countries to discover promising World Rally Championship drivers
  • JBL will sponsor the Polish edition of the FIA Rally Star
  • JBL manufactures high-end audio equipment, including loud speakers and headphones
  • ESE is an entertainment and technology company focused on gaming, particularly on esports
  • ESE Entertainment (ESE) is up 7.14 per cent and is currently trading at C$2.70 per share

ESE Entertainment (ESE) has signed JBL to sponsor FIA Rally Star, its motorsports and esports event.

JBL manufactures high-end audio equipment, including loudspeakers and headphones.

The company’s equipment is used in theatres around the world, including the Dolby Theater that hosts the Academy Awards.

The company was also responsible for the public address system during the 2008 and 2012 Summer Olympic Games.

JBL will sponsor the Polish edition of the FIA Rally Star, which is organized in partnership with the Federation Internationale de l’Automobile and the Polish Automobile and Motorcycle Federation.

ESE will oversee marketing and media relations for the event in cooperation with the Polish Automobile and Motorcycle Federation.

FIA Rally Star is organized in 50 countries with the goal of discovering promising World Rally Championship drivers.

There are two ways to qualify for the finals: The first is to compete online in the WRC 9 game using a racing simulator. The second way is to participate in a car slalom on a real-world track.

The best national participants will qualify for the Continental Final, while the best female driver will qualify for the Women’s Final. The seven winners of the Continental Final and Women’s Final can take part in a comprehensive coaching and training program organized by the FIA.

Four drivers will also participate in the FIA Junior WRC program the following season based on their progress and individual performances.

“ESE believes that sim racing is one of the most exciting fields of esports. Our newly established brand Virtual Pit Stop is focused on developing innovative esports productions like FIA Rally Star while involving global brands like JBL. After successful collaborations with Porsche, KIA and Orlen we are delighted to involve a renowned brand like JBL in a major international production,” commented Michał Mango, ESE’s Head of Strategy.

“For us, esports is a fairly new area in our business. We have recently introduced JBL Quantum – headphones and speakers dedicated to gamers. We have decided to support the FIA Rally Star event since it merges the world of sports and esports in a unique way,” added Magdalena Michulec, a JBL representative.

ESE is an entertainment and technology company focused on gaming, particularly on esports. The company’s capabilities include physical infrastructure, broadcasting, advertising, sponsorship support and global distribution for gaming and esports-related content.

ESE Entertainment (ESE) is up 7.14 per cent and is currently trading at C$2.70 per share as of 9:56 am ET.

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