- Enthusiast Gaming (EGLX) has signed a multi-platform sponsorship deal with Samsung
- The multi-platform sponsorship will utilize the breadth of Enthusiast Gaming’s reach in the generation z and millennial demographics
- The sponsorship activation will be rolled out across Enthusiast Gaming’s entire platform which will include product placement and promotional activity
- Enthusiast Gaming is one of the largest gaming platforms in North America
- Enthusiast Gaming is up 10.17 per cent to C$5.96 per share
Enthusiast Gaming (EGLX) has signed a multi-platform sponsorship deal with Samsung.
The multi-platform sponsorship will utilize the breadth of Enthusiast Gaming’s reach in the generation z and millennial demographics, to help drive awareness and market share for Samsung’s gaming focused computing components and accessories.
The sponsorship activation will be rolled out across Enthusiast Gaming’s entire platform which will include product placement and promotional activity with team influencers and brand ambassadors, Luminosity Gaming team sponsorship and custom content integrations with certain wed and YouTube personalities.
Enthusiast Gaming CEO Adrian Montgomery called the partnership an honour.
“We are thrilled to announce Samsung as an Enthusiast gaming partner and to work with them across our suite of integrated media, esports and entertainment assets to create awareness and drive share for their leading PC offerings, exclusively designed for gamers,” Montgomery said.
Enthusiast Gaming is one of the largest gaming platforms in North America, reaching over 300 million monthly video game and esports fans worldwide.
Enthusiast Gaming is up 10.17 per cent to C$5.96per share at 12:45 pm EST.
