Enthusiast Gaming - CEO, Adrian Montgomery.
CEO, Adrian Montgomery.
Source: Enthusiast Gaming.
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  • Enthusiast Gaming has partnered with the Ad Council and COVID Collaborative to promote COVID-19 vaccine awareness among young adults in the US
  • The COVID-19 Vaccine Education Initiative is the largest and most significant public health communications campaign in U.S. history
  • Nearly 25% of young adults say they still want to “wait and see” how the vaccine is working and 45% saying they don’t have enough information about where they can go to get the vaccine
  • The Ad Council, a non-profit organization, has a long history of creating life-saving public service communications in times of national crisis
  • Enthusiast Gaming is building the largest media platform for video games and esports fans to connect and engage worldwide
  • Enthusiast Gaming Holdings Inc. (EGLX) opened trading at C$7.02 per share

Enthusiast Gaming (EGLX) has partnered with the Ad Council and COVID Collaborative to promote COVID-19 vaccine awareness among young adults.

The COVID-19 Vaccine Education Initiative is the largest and most significant public health communications campaign in U.S. history, answering questions Americans have about the vaccines so they can make an informed decision for themselves and their families.

While vaccine hesitancy has decreased significantly throughout 2021, nearly 25% of young adults aged 18-29 still say they still want to “wait and see” how the vaccine is working, which is higher than any other age group, with 45% saying they don’t have enough information about where they can go to get the vaccine.

Enthusiast Gaming’s campaign aims to promote COVID-19 vaccine awareness by way of influencer advocacy utilizing its leading roster of influencers and creators.

The campaign is centred around a Twitter hashtag challenge #LGIGOTTHESHOT, by which Enthusiast Gaming influencers encourage and challenge gamers to share their decision for getting vaccinated in an effort to promote its safety and help ease concerns within the young adult community.

Five selected winners will be featured in an hour-long stream during Luminosity Live at the end of June playing alongside Luminosity Gaming talent. Winners will also receive a signed Luminosity Gaming jersey and a 30-minute coaching session with one of the Luminosity Gaming team members.

Also, as part of the campaign, Luminosity Gaming team member RockyNoHands will be participating in a roundtable discussion with Dr. Tom Frieden from the CDC alongside other traditional sports media members.

“We are honoured to be a part of this collaborative and monumental initiative with the Ad Council and COVID Collaborative, to help raise awareness for COVID-19 vaccines in young Americans by way of access and engagement with our massive audience of gaming and esports fans, of which 70% is represented by the younger GenZ and Millennial demographics,” commented Adrian Montgomery, CEO of Enthusiast Gaming.

“The recognition by the Ad Council and COVID Collaborative of the access our platform provides into this young American demographic is yet another example of the power of our platform and the significance that our engaged GenZ and Millennial audience has to influence and shape social issues.”

Kathleen Kayse, Chief Media Strategy and Partnerships Officer at the Ad Council remarked,

“Our goal with this initiative is to educate as many young adults in America as possible about the COVID-19 vaccines, equipping them with the answers and information they need to make informed decisions for themselves and their families. We are excited to partner with Enthusiast Gaming and leverage their platform to reach their young gaming audience, engaging with them on this critical issue.”

Enthusiast Gaming is building the largest media and content platform for video game and esports fans to connect and engage worldwide. Combining the elements of its four core pillars; Media, Talent, Esports and Experiences, Enthusiast Gaming provides a unique opportunity and integrated approach to reach and connect with its coveted GenZ and Millennial audience.

The Ad Council has a long history of creating life-saving public service communications in times of national crisis, starting in the organization’s earliest days during World War II to September 11th and natural disasters like Hurricane Katrina and Hurricane Sandy. Its deep relationships with media outlets, the creative community, issue experts and government leaders make the organization uniquely poised to quickly distribute life-saving information to millions of Americans.

The non-profit organization brings together the most creative minds in advertising, media, technology and marketing to address many of the nation’s most important causes.

COVID Collaborative, a project of UNITE, is a national assembly of experts, leaders and institutions in health, education and the economy and associations representing the diversity of the country to turn the tide on the pandemic by supporting federal, state and local COVID-19 response efforts.

Enthusiast Gaming Holdings Inc. (EGLX) opened trading at C$7.02 per share.

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