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Else Nutrition - CEO, Hamutal Yitzhak
CEO, Hamutal Yitzhak
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  • Else Nutrition (BABY) has been invited by Amazon EU to launch a European unified account
  • That opens up a market of more than 300 million people for the Israeli plant-based toddler and children’s nutrition company
  • The company has already had success selling its products on the online marketplace in the United States
  • Else has already begun the onboarding process with Amazon’s support and plans to launch its first European market in early 2022
  • Else Nutrition is up 5.88 per cent, trading at $1.62 at 10:51 am ET

Else Nutrition (BABY) has been invited by Amazon EU to launch a European unified account.

That opens up a market of more than 300 million people for the Israeli plant-based toddler and children’s nutrition company.

The company has already had success selling its products on the online marketplace in the United States.

Else already started the onboarding process with Amazon’s support and plans to launch its first European market in early 2022.

“We’re very excited by this opportunity offered by Amazon EU. Amazon has been a fantastic go-to-market channel for us in the US, and we expect it to perform well also in Europe and in other countries, such as Canada,” said Else Nutrition CEO and co-founder Hamutal Yitzhak.

Amazon’s European marketplaces include the United Kingdom, Germany, France, Italy, Spain, the Netherlands, and Sweden.

Else Nutrition is focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children, and adults. Its plant-based, non-soy, formula is a clean-ingredient alternative to dairy-based formula.

Else Nutrition is up 5.88 per cent, trading at $1.62 at 10:51 am ET.

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