Market Herald logo

Subscribe

Be the first with the news that moves the market
  • Else Nutrition (BABY) signs key marketing agreements with Tori Spelling, Kids with Food Allergies™, and Plant-Based Network
  • With 2 of her 5 children suffering from lactose intolerance, Tori is an ardent proponent of the Else brand
  • Her first video for the Else organic brand attained an impressive 100 thousand views in the first 24 hours
  • Else has signed an agreement with Plant-Based Network and will engage in branded content advertisements in the form of T.V. on PBN
  • Else Nutrition Holdings Inc. (BABY) is down 1.43 per cent and is trading at C$2.75 at 12:31 pm ET

Else Nutrition Holdings Inc. (BABY) the Plant-Based baby, toddler and children nutrition company is pleased to provide the following marketing activity update.

Else has successfully entered into an influencer partnership with actress, mother, writer and DIYer, Tori Spelling.

With 2 of her 5 children suffering from lactose intolerance, Tori is an ardent proponent of the Else brand. Her first video for the Else organic brand, attained an impressive 100 thousand views in the first 24 hours.

Tori will continue to support the brand with additional content in the coming weeks.

Additionally, Else has reached partnerships with Ali Fedotowsky and Jade Liz Tolbert who gained fame on the ABC Hit Show, The Bachelor.

Else has previously partnered with both, successfully driving sales and hundreds of thousands of impressions. It is adding a new partnership with mom, singer, Youtuber and former Bachelor participant, Carly Waddell, for branded content on Instagram for the month of July.

“We are delighted to have Tori and Carly, as well as Jade and Ali again as part of the Else family,” stated Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition.

“These are strong, accomplished women and mothers seeking clean label, whole food-based nutrition for their children, who are truly something Else,” she added.

It has also secured integrated branded partnerships with key platforms for Q3, to further bolster marketing support and reach hundreds of thousands of additional families in the U.S. and beyond.

Else has signed an agreement with Plant Based Network and will engage in branded content advertisements in the form of T.V. on PBN, as well as placements in digital print, during Q3 and Q4 of this year.

This will drive targeted reach for Else Nutrition among wanting, Plant-Based families across North America. Plant Based Network, one of the fastest-growing
networks according to TVStartup, is a lifestyle and entertainment TV network and media company that promotes Plant-Based living to mainstream audiences, including omnivores, flexitarians, reducetarians, vegetarians and vegans.

Else has also signed an agreement with KWFA,. The program planned for Q3, will span a dedicated newsletter to KWFA’s database of over 70 thousand families with kids suffering from food allergies.

It will also feature sponsored blog content on KWFA’s website. Kids With Food Allergies (KWFA) is a division of the Asthma and Allergy Foundation of America (AAFA), the nation’s oldest and leading asthma and allergy not-for-profit organization. It is estimated that one in 13 children live with some sort of a food allergy.

Else Nutrition GH Ltd. is an Israel-based food and nutrition company focused on developing innovative, clean and Plant-Based food and nutrition products for infants, toddlers, children, and adults.

Else Nutrition Holdings Inc. (BABY) is down 1.43 per cent and is trading at C$2.75 at 12:31 pm ET.

More From The Market Herald
TAAT Lifestyle & Wellness Ltd.

" TAAT (CSE:TAAT) closes acquisition of Ohio-based tobacco distributor

TAAT Global Alternatives (TAAT) has completed its acquisition of HLND Holdings, Inc.

" Unisync (TSX:UNI) withdraws its OCFC2 bid

Unisync (UNI) has reassessed the economic feasibility of a previous opportunity with the Department of National Defence.
George Weston Limited. - CEO, Galen G Weston

" George Weston Limited (TSX:WN) announces NCIB

George Weston Limited (WN) has received approval for a normal course issuer bid.
good natured Products - CEO, Paul Antoniadis.

" good natured Products (TSXV:GDNP) begins trading on the OTCQX and announces DTC eligibility

Common shares of good natured Products (GDNP) have begun trading on the OTCQX Best Market in the United States under the symbol GDNPF.