Else Nutrition - CEO, Hamutal Yitzhak.
CEO, Hamutal Yitzhak.
Source: Else Nutrition.
  • Else Nutrition (BABY) has signed an agreement to sell its plant-based complete nutrition products with buybuy BABY
  • Else’s expansion into the retailer’s 133 stores in the summer of 2022 expects to boost its national presence and reach millions of new shoppers
  • buybuy BABY is the leading specialty baby products retailer in North America
  • Else Nutrition focuses on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults
  • Else Nutrition Holdings Inc. (BABY) was down 2.42 per cent, trading at C$1.21 per share at 3:05 pm ET

Else Nutrition (BABY) has signed an agreement to sell its plant-based complete nutrition products with buybuy BABY. 

Else’s expansion into the retailer’s 133 stores in the summer of 2022 expects to boost its national presence and reach millions of new shoppers.

buybuy BABY is the leading specialty baby products retailer in North America. The company sells a wide assortment of baby and toddler essentials and nursery furniture. buybuy BABY is a subsidiary of Bed Bath & Beyond Inc.

Hamutal Yitzhak, CEO, and Co-Founder of Else Nutrition commented on the news.

“The expansion into buybuy BABY marks another major milestone for the company. This makes our Complete, Clean Label, Plant-Based Nutrition products for early childhood accessible to millions more wanting shoppers, in North America’s largest baby goods retailer.”

Else Nutrition focuses on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formula.

Else Nutrition Holdings Inc. (BABY) was down 2.42 per cent, trading at C$1.21 per share at 3:05 pm ET.

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