Else Nutrition - CEO, Hamutal Yitzhak
CEO, Hamutal Yitzhak
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  • Else Nutrition (BABY) has signed a distribution partnership with Ontario’s Gourmet Trading Co.
  • Gourmet Trading has been delivering specialty and better-for-you specialty food brands in North America with a current footprint of 3000+ doors
  • This partnership will help Else build their Baby, Toddler, and Kids portfolio
  • The baby food category is projected to reach $2.4 billion by 2026
  • Else Nutrition is an Israel-based food and nutrition company focused on developing plant-based food and nutrition products
  • Else Nutrition Holdings Inc. (BABY) opened trading at C$0.60

Else Nutrition (BABY) has signed a distribution partnership with Ontario’s Gourmet Trading Co.

Based in the Greater Toronto Area, Gourmet Trading has been delivering specialty and better-for-you specialty food brands in North America with a current footprint of 3000+ doors and access to over 5000 doors nationwide.

Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition, commented on the partnership.

“Gourmet Trading’s sales team and network of distribution partners were an excellent fit for Else Nutrition from the launch stage, and into national distribution. Their dedication, professionalism, yet hands-on and nimble approach to consumer goods distribution, will serve to both develop and execute our brand’s aggressive Canadian distribution strategy. We are in excellent company with strong brands across various categories and we anticipate strong momentum and business growth out of the gate.”

The Canadian grocery market consists of approximately 15,000 doors, with the Baby Category projected to reach $2.4 billion by 2026. Else Nutrition will immediately begin targeting all appropriate grocery and drug channel key accounts with the help of Gourmet Trading Co to build their Baby, Toddler, and Kids portfolio, offering access to the greater market.

Else Nutrition G.H. Ltd. is an Israel-based food and nutrition company focused on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults.

Else Nutrition Holdings Inc. (BABY) opened trading at C$0.60.


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