- Else Nutrition (BABY) announced that it will be formally launching in the Canadian market in July 2022
- Else Nutrition (BABY) will distribute and sell all three of its current category segments within the portfolio, spanning both retail and online channels
- Else Nutrition is an Israel-based food and nutrition company
- Else Nutrition Holdings Inc. (BABY) opened trading at C$1.21
Following two years of solid growth in the United States, Else Nutrition (BABY) announced that it will be launching in the Canadian market in July 2022.
Else Nutrition will distribute and sell all three of its current category segments within the portfolio, spanning both retail and online channels:
- Super Cereals (babies 6+ months)
- Toddler Nutrition (12-36 months)
- Kids Protein Shakes (2 years+)
Else Nutrition (BABY) CEO & Co-Founder, Hamutal Yitzhak called entering the Canadian market an important milestone for the company.
“It enables us to reach new markets in a country seeing unprecedented adoption of plant-based diets and natural food innovation. Our data has already shown strong interest from Canadian consumers both online and brick-and-mortar, and we anticipate a favorable response from Canadian families. Given the ongoing challenges within the baby food supply chain, it has become critical for Else to enter the Canadian market right now, with a strategic plan to help Canadian parents provide healthy, Clean Label nutrition to their children.”
The Canadian baby food market is projected to reach $2.4 billion by 2026, but alternatives in the plant-based segment are limited. Two-thirds (67 per cent) of Canadians consume plant-based foods frequently, while 31 per cent plan to eat more plant-based foods within the following year, according to recent data.
Else Nutrition is an Israel-based food and nutrition company focused on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults.
Else Nutrition Holdings Inc. (BABY) opened trading at C$1.21.
