Source: Element Nutritional Sciences.
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  • Element Nutritional’s (ELMT) Rejuvenate Muscle Activator has added 700 Loblaws and Shoppers Drug Mart locations in Canada
  • The product is carried in a stick pack format, which management believes will contribute to gross margin
  • The new locations add 1,269 points of distribution, bringing the total number of distribution points in North America to 33,000
  • Element Nutritional Sciences is a Canadian nutraceutical company focused on customers over 40 years of age
  • Element Nutritional Sciences (ELMT) opened with a loss of 3.57 per cent, trading at $0.135 per share

Element’s (ELMT) Rejuvenate Muscle Activator has added 700 Loblaws and Shoppers Drug Mart locations.

Rejuvenate is a proprietary formulation clinically proven to assist in the rebuilding, restoration and rejuvenation of natural muscle loss due to aging or other medical conditions.

The product is carried in a stick pack format, which management believes will contribute to gross margin.

The new locations add 1,269 points of distribution for the company, bringing the total number of distribution points in North America to 33,000.

The company is confident in Rejuvenate’s potential to gain significant market share in the Canadian nutritional supplements market.

“Driving sales through innovation is at the heart of our strategy at Element, and the rebranded Rejuvenate Muscle Activator is a result of this commitment to align our innovation pipeline towards large consumer markets and evolving consumer needs,” stated Stuart Lowther, Element’s CEO.

Element Nutritional Sciences is a Canadian nutraceutical company specializing in products for the global consumer packaged goods market. Its portfolio is focused specifically on men and women over the age of 40.

Element Nutritional Sciences (ELMT) opened with a loss of 3.57 per cent, trading at $0.135 per share.


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