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  • Dollarama (TSX:DOL) has reaffirmed its commitment to maintaining operations and its supply to Canadian shoppers
  • The company anticipates hiring thousands more employees to keep up with demand
  • Dollarama will amend its opening and closing times to allow for additional sanitizing and restocking
  • The company is also considering dedicating the first hour of each day to serving at-risk shoppers only
  • Dollarama (DOL) is currently up 0.98 per cent to C$37.18 per share, with a market cap of $11.54 billion

While most companies are scaling back their operations, Dollarama (TSX:DOL) is gearing up to take the COVID-19 outbreak head-on.

The value-for-money retail giant has more than 1,300 stores across Canada. It offers a wide range of everyday staples, and has today reaffirmed its commitment to serving the country’s consumers.

Dollarama said that it anticipates hiring thousands of more workers, to keep up with ongoing demands in the near future.

To protect employees, the company has also implemented rigorous cleaning and disinfecting procedures at all stores, distribution centres, and warehouses.

The company has amended store hours, effective immediately, to allow additional time for sanitising and restocking.

In addition, Dollarama is “strongly encouraging” that the first hour of each day be dedicated solely to serving at-risk shoppers. This would include senior citizens and those with existing health issues.

Dollarama’s President and CEO, Neil Rossy, thanked the company’s employees for their “incredible efforts and dedication.”

“As a weekly shopping destination for millions of Canadians, we will be doing everything possible to meet the needs of our customers in the days, weeks, and months ahead.

“Our intention is to keep our stores open and well-stocked so that we can continue to provide essential, everyday necessities to Canadians from British Columbia to Newfoundland,” he added.

Most companies around the country have been temporarily closing their doors in an effort to curb the spread of COVID-19.

However, many provinces and territories are struggling to enforce the isolation and social distancing recommendations.

On Sunday, Health Minister Patty Hajdu said that the Federal Government will not hesitate to use stronger measures if people do not adhere to mere advice and warnings.

In other countries, governments have forcefully instructed the closure of all non-essential businesses. Only shopping centres, banks, petrol stations, pharmacies, and other critical outlets remain operational.

Dollarama (DOL) is currently up 0.98 per cent to C$37.18 per share at 2:17pm EST.

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