- DIRTT Environmental Solutions (DRT) has announced plans to rebrand and reposition the company in the second quarter of 2022
- The changes clarify and reinforce the value of DIRTT’s construction system to adapt to new markets and target new audiences
- This will be the first rebranding by DIRTT in its 17 years of existence
- The rebranding will include four key elements: a new identity; new sales tools and content; a new digital look, and a new strategy
- DIRTT is a leader in industrialized construction
- The shares of DIRTT opened trading at $1.93 per share
DIRTT Environmental Solutions (DRT) has announced plans to rebrand and reposition the company in the second quarter of 2022.
Expanding customer needs, new market drivers and a shifting industry landscape have created a unique opportunity for DIRTT to evolve its value proposition and customer promise to better serve a broader design and build community.
The changes clarify and reinforce the value of DIRTT’s construction system to adapt to new markets and target new audiences.
This will be the first rebranding by DIRTT in its 17 years of existence.
The company will purposefully shift its posture from being an “industry disruptor” to an “industry enabler.” It will do this through empowering design and construction leaders to elevate client outcomes using industrialized construction, allowing DIRTT to play on a larger global stage.
The company will adopt a research-based approach for the project. The project will involve interviewing clients, partners, employees, suppliers, architects, designers and general contractors, exploring perceptions, lived experiences, workflow processes and user journeys.
The rebranding will include four key elements: a new brand system, image and visual identity; a comprehensive platform of new sales tools and content; a new digital experience and website for DIRTT.com; and a new market strategy that supports DIRTT as a product, system and platform.
“Rebranding and repositioning provide our organization and selling channel with an advanced platform to achieve our objectives and empower customer success,” said Jennifer Warawa, Chief Commercial Officer.
DIRTT is a leader in industrialized construction that empowers organizations together with construction and design leaders to build high-performing, adaptable, interior environments.
The shares of DIRTT Environmental Solutions (DRT) opened trading at $1.93 per share.
