- DGTL Holdings (DGTL) has signed a new audience segmentation contract for its flagship data analytics platform, TotalSocial
- The company has signed this latest PaaS (platform-as-a-service) contract with one of the largest media publishing companies in North America
- DGTL Holdings is a portfolio accelerator of digital media software platforms and complimentary managed services
- DGTL Holdings Inc. (DGTL) opened trading at C$0.045 per share
DGTL Holdings (DGTL) has signed a new audience segmentation contract for its flagship data analytics platform, TotalSocial.
The company signed this latest PaaS (platform-as-a-service) contract with one of the largest media publishing companies in North America. It is wholly owned by a NASDAQ-listed Fortune 500 multimedia conglomerate with a market capitalization of C$4 billion.
This is the fifth consecutive contract with this long-term client. The client has selected its most iconic media brand to engage TotalSocial for a robust audience segmentation project. The study will deliver deep and diverse profile and behavioural data on digital and print media audience segments across fifteen industry verticals. It will correlate this data against historical competitive research within TotalSocial’s proprietary ten-year database.
TotalSocial is a patented methodology that collects, analyzes, and correlates online and offline demographic, psychographic and consumer behavioural data. For audience segmentation studies, it collects primary research data from select digital and print audiences and feeds it into the TotalSocial software. This primary data is then analyzed and/or actioned via award-winning products and services such as Scoreboard, Deep Diagnostics, Predictive Analytics and TotalInfluence for data-driven marketing.
For this study, primary data will center on core business drivers and key performance indicators for leading consumer brands. The goal of this segmentation study is to support and empower marketing and sales departments in delivering a roadmap to revenue growth for its advertisers and channel partners.
DGTL Holdings is a portfolio accelerator of digital media software platforms and complimentary managed services. The company’s wholly-owned subsidiary, Engagement Labs, is an industry-leading data and analytics firm. It provides social intelligence for Fortune 500 brands and companies. Their flagship TotalSocial PaaS focuses on the entire social ecosystem by combining powerful online and offline data with predictive analytics.
DGTL Holdings Inc. (DGTL) opened trading at C$0.045 per share.
