- DGTL Holdings (DGTL) subsidiary Hashoff LLC has signed a $400,000 software licensing and marketing agreement with a leading online sports gaming client
- The campaign contract will leverage Hashoff 2.0’s #IAM Search and Discovery product to build awareness and provide the client with image, audio, text and video content
- This is the first campaign for Hashoff’s new version 2.0 software which was recently re-launched as a fully self-service SaaS
- Hashoff 2.0 combined with DGTL’s prospective acquisition of Engagement Labs is a full-service enterprise-level social media solutions platform
- As a wholly-owned subsidiary of DGTL Holdings Inc., Hashoff LLC owns an enterprise-level self-service CaaS platform
- DGTL Holdings Inc. (DGTL) is up 4.23 per cent, trading at C$0.37 per share at 11:00 am ET
DGTL Holdings (DGTL) subsidiary Hashoff LLC has signed a $400,000 software licensing and marketing agreement with a leading online sports gaming client.
The campaign contract will leverage Hashoff 2.0’s #IAM Search and Discovery product to build targeted social creator talent benches across the USA. Select creators will then be engaged to develop regional awareness of the client brand within the key states in which sports gaming has recently been legalized. Creators will then be moved into Hashoff 2.0’s #CreateMarketplace product to develop multimedia creative for use in both paid and owned media, providing the client with new, and original, image, audio, text and video content.
The contract then calls for Hashoff 2.0 creators to promote awareness of the client’s new NFT sports collectible marketplace.
This new $400,000 campaign contract announcement joins recent reports of new key accounts in cryptocurrency, the APAC market (airline), as well as CPG with the signing of the third-largest producer and distributor in distilled brands. DGTL anticipates continued key account and revenue growth from the successful rollout of Hashoff 2.0 later this fall.
Managing Director of Hashoff, Charlie Thomas, reports,
“We are thrilled to continue to expand and deepen our relationship with this global leading sports gaming company. Our global sports gaming clients have requested that we help their brand win in key markets, and we continue to answer that call with high impact campaigns, such as the success from past campaigns at the 2021 NCAA March Madness and PGA Masters.”
This is the first campaign for Hashoff’s new version 2.0 software which was recently developed and re-launched as a fully self-service SaaS (software-as-a-service) platform. Hashoff 2.0 is also now fully enabled for top video-based social applications (i.e. TikTok, YouTube, etc.) and is also now the first CMS of its kind that is fully enabled to convert social media content into programmatic web advertisements for distribution to any screen-based digital media format (e.g. digital signage and DSP web ad auction markets).
Hashoff 2.0 combined with DGTL’s prospective acquisition of Engagement Labs (TotalSocial) is a full-service enterprise-level social media solutions platform, providing social content, measurement and distribution for global brands and advertising agencies.
As a wholly-owned subsidiary of DGTL Holdings Inc., Hashoff LLC owns an enterprise-level self-service CaaS platform built on proprietary Artificial Intelligence and Machine Learning (AI-ML) technology.
DGTL Holdings Inc. (DGTL) is up 4.23 per cent, trading at C$0.37 per share at 11:00 am ET.
