- DGTL Holdings (DGTL) has signed a new customer contract for its flagship data analytics software platform, TotalSocial
- TotalSocial’s newest client is the subsidiary of a Nasdaq-listed technology conglomerate with a market capitalization of over US $1 trillion
- TotalSocial was selected to conduct measurement studies surrounding this client’s largest marketing campaigns and franchise title releases
- The initial POF contract is valued at C$95,000 for a 90-day engagement
- DGTL Holdings Inc. acquires and accelerates digital media, marketing and advertising software companies with a growing portfolio of digital media subsidiaries
- DGTL Holdings Inc. (DGTL) opened at C$0.07
DGTL Holdings (DGTL) has signed a major new customer contract for its flagship data analytics software platform, TotalSocial.
TotalSocial’s newest client is the subsidiary of a Nasdaq-listed technology conglomerate with a market capitalization of over US $1 trillion and diversified holdings that include leading top software, hardware, video game and media brands. This client owns the all-time second-highest-selling video gaming console brand in the world and is a global leader in franchise applications (games), streaming services, and development studios.
TotalSocial was selected to conduct measurement studies surrounding this client’s largest marketing campaigns and franchise title releases. This measurement study POF (proof-of-concept) will leverage the TotalSocial PaaS to conduct performance studies designed to analyze offline and online social metrics of marketing campaigns. These data-analytics studies will also explore key audience segments as well as evaluate and report on marketing KPI (i.e., ad recall and impact, consumer engagement and conversion rates) for each campaign and title.
The initial POF contract is valued at C$95,000 for a 90-day engagement. It presents a potential to upsell to annual licensing subscriptions, cross-sell to social content and distribution-related services, and/or capture new business accounts via intercompany referrals.
Engagement Labs Inc. has experienced a high percentage of new project-based clients converting into annual licensing contracts.
Steven Brown, Chief Commercial Officer of DGTL Holdings, commented on the news.
“With an expanding universe of competitive consoles, devices, screens and franchise applications, gamers are actively seeking out advice and insights from their peers. Today’s gaming consumers are interacting on and offline when recommending products and brands, and our client is eager to leverage that primary data. TotalSocial’s industry-leading platform continues to be chosen by category leaders to deliver unique consumer data and insights for a clear pathway to competitive success – and when they win, we win.”
The new DGTL leadership team continues to close new Fortune 500-level clients, expand market share and build momentum in the consumer technology and entertainment markets. Management anticipates TotalSocial will continue to achieve near-term success.
DGTL Holdings Inc. is building a portfolio of digital media software and managed service business lines. DGTL specializes in accelerating fully commercialized enterprise-level SaaS (software-as-a-service) companies.
As a wholly owned subsidiary of DGTL, Engagement Labs is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. Their flagship TotalSocial PaaS (platform-as-a-service) combines powerful online (social media) and offline (word of mouth) data with predictive analytics.
DGTL Holdings Inc. (DGTL) opened at C$0.07.
