- DGTL Holdings (DGTL) announces a new strategic partnership with Shuttlerock Ltd.
- Shuttlerock’s innovative software platform converts existing multimedia brand graphics into high-impact short-form video assets
- Shuttlerock will provide DGTL subsidiary Hashoff with access to a cost-effective video-based content production and distribution platform
- Hashoff customers will have access to a powerful video production resource
- DGTL Holdings Inc. acquires and accelerates transformative digital media, marketing and advertising software technologies
- DGTL Holdings Inc. (DGTL) is unchanged, trading at C$0.42 per share at 1:30 pm ET
DGTL Holdings (DGTL) announces a new partnership with Shuttlerock Ltd.
As an industry-leading technology for the production of mobile-forward video content, Shuttlerock’s innovative software platform converts existing multimedia brand graphics (e.g., jpeg, gif, static images, television commercials, etc.) into new high-impact short-form video assets.
Shuttlerock also produces futuristic graphic formats for video-based web advertisements which result in higher engagement and conversion rates on all major social media applications.
Shuttlerock’s client portfolio includes Heineken, BMW, Diageo, Toyota, McDonalds, L’Oréal, Capcom, and Coors Light. Shuttlerock is an official brand partner with Google, Tiktok, YouTube, Instagram, Snapchat and Hulu.
“We are thrilled to collaborate with DGTL, and Hashoff,” reports Scott Nagy, President of Shuttlerock, North America. “The demand for intelligent and impactful content marketing is greater than ever, and our business models, and products, are highly complementary.”
DGTL pursued the partnership to provide Hashoff, and its global brand customers, with access to a cost-effective and time-efficient video-based content production and distribution platform, with no capital expense to the company.
In doing so, Shuttlerock will leverage existing graphic content sourced and social media posts distributed by Hashoff content creators, on behalf of its global brand customers, and convert this content into compelling video creative that can be re-distributed as a video-based advertisement on all major social media platforms.
The partnership is also an extension of a three-year revenue growth plan for Hashoff solving a need for cost-efficient video production in advance of launching Hashoff version 2.0 for Tiktok, Snapchat, and YouTube and represents a revenue-sharing opportunity.
“DGTL is building an ecosystem of innovative technologies and partnerships that will provide our global brand customers with a full-service digital media platform,” reports Chief Strategy Officer, Charles Thomas.
“Partnering with Shuttlerock gives our customers new access to a powerful video production resource that can transform any social content creative into commerce driven video assets, both quickly and with great cost efficiency. The result is a highly scalable premium video production and distribution platform designed for both brand awareness and advertising placement across every social channel, especially video-based applications like Tiktok, Snapchat and YouTube.”
DGTL continues to expand into the video-based social media content market. The market demand for reliable solutions to convert existing graphic assets into video-based content for mobile and social formats has been greatly heightened during the global pandemic. Large agencies face the challenge of limited operations and creative production resources, a need that freelance content creators continue to fill.
With over 150 million remote freelance creators on its network, DGTL and wholly-owned Hashoff, continue to position their global network of content producers as a disruptive force to the traditional global advertising and marketing industry supply chain.
DGTL Holdings Inc. acquires and accelerates transformative digital media, marketing and advertising software technologies, powered by Artificial Intelligence (AI).
As a wholly-owned subsidiary of DGTL Holdings Inc., Hashoff is an enterprise-level self-service CaaS (content-as-a-service) built on proprietary Artificial Intelligence and Machine Learning (AI-ML) technology.
DGTL Holdings Inc. (DGTL) is unchanged, trading at C$0.42 per share at 1:30 pm ET.
