- DGTL Holdings (DGTL) subsidiary Engagement Labs has landed a new contract with a key client
- This client, a global sports entertainment and media powerhouse continues to leverage TotalSocial for their predictive data and analytics of consumer engagement and sales
- The client’s parent company is a Nasdaq listed issuer with a current market capitalization in excess of $35 billion
- This new PaaS (platform as a service) service contract is valued at over C$110,000
- DGTL Holdings Inc. acquires and accelerates digital media, marketing and advertising software companies, with a growing portfolio of digital media subsidiaries
- DGTL Holdings Inc. (DGTL) is up 5.89 per cent, trading at C$0.09 per share at 10:15 am ET
DGTL Holdings (DGTL) has announced a new contract with a key client by its wholly owned subsidiary, Engagement Labs.
This is the third year measuring one of the highest rated and most-watched major sporting events in America with a leader in sports entertainment. This client continues to leverage TotalSocial for their predictive data and analytics of consumer engagement and sales, as well as other key business performance indicators such as multimedia broadcast viewership and digital engagement.
The value of the new PaaS (platform as a service) service contract is over C$110,000.
This Engagement Labs client is a global sports entertainment and media powerhouse that delivers premium sports content across its portfolio of digital and broadcasting brands and platforms. The client’s parent company is a Nasdaq listed issuer with a current market capitalization in excess of $35 billion.
This new service contract provides the client continued access to the TotalSocial measurement and analysis platform to track the advertising impact for the national sports event as it relates to its twenty brand sponsors of this, the most watched annual sports event in the USA. The social data analytics study is designed to measure key performance indicators such as word of mouth, ad recall and purchase consideration among viewers of this month-long event for its top corporate partner brands.
Steven M Brown, Chief Commercial Officer of DGTL and President, CRO of Engagement Labs, commented on the contract.
“Global sports and entertainment are two of the most popular sectors with passionate fans talking about brands and standing by their teams. Sports marketers, media companies and advertisers are looking to our data to analyze and understand how people are talking about them and their brand sponsors, both online and offline. Sports activation and marketing work best when it drives conversations and social engagement across all media. We are pleased to empower our clients with the tools necessary to effectively measure the impacts of event advertising content for their leading brand sponsors.”
Steven added,
“We’re thrilled to partner with such a high-profile media giant that demonstrates the value of our data, authority and expertise in the sports media and entertainment space. Partnering with this client for the third year on this major sporting event has been rewarding and provides further validation of the greater value propositions stemming from the TotalSocial® platform. We’re eager to further build trust and deliver valuable, innovative insights that support the network’s continued growth and success.”
DGTL Holdings Inc. is building a portfolio of digital media software and managed service business lines. DGTL specializes in accelerating fully commercialized enterprise-level SaaS (software-as-a-service) companies.
As a wholly owned subsidiary of DGTL, Engagement Labs is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. Their flagship TotalSocial PaaS (platform-as-a-service) combines powerful online (social media) and offline (word of mouth) data with predictive analytics.
DGTL Holdings Inc. (DGTL) is up 5.89 per cent, trading at C$0.09 per share at 10:15 am ET.
