- DGTL Holdings (DGTL) subsidiary Engagement Labs has renewed its subscription contract with a leading U.S.-based streaming video service provider
- The new campaign contract is valued at $150,000
- The renewal is the third consecutive year
- Engagement Labs is a data and analytics firm that provides social intelligence for Fortune 500 brands and companies
- DGTL Holdings Inc. acquires and accelerates transformative digital media, marketing and advertising software companies, powered by artificial intelligence (AI)
- DGTL Holdings Inc. (DGTL) rose 6.667 per cent on the day, trading at $0.16 at 4:04 PM ET
DGTL Holdings (DGTL) subsidiary Engagement Labs has renewed its data and analytics contract with a leading U.S.-based streaming video service provider.
The new campaign contract is valued at $150,000.
Engagement Labs continues to grow the number and calibre of key accounts in the OTT and media entertainment sector. DGTL Holdings did not have clients within this high-growth sector before the Engagement Labs acquisition.
The renewal 12-month deal with the leading premium streaming video service provider in the U.S. for TotalSocial for the third consecutive year has been instrumental to their successful marketing programs, earned media performance, and subscription growth.
“Engagement Labs’ goal is to consistently demonstrate our leadership in the space by providing media brands unique insights for ad sales, audience development, competitive positioning and campaign effectiveness,” said Steven M. Brown, Chief Commercial Officer of Enlargement Labs.
“OTT companies have a tremendous amount of data on their consumers and the fact that they value our data to add to their models and decision making is testament to the quality and uniqueness to TotalSocial data and methodology,” Brown added.
DGTL Holdings Inc. acquires and accelerates transformative digital media, marketing and advertising software companies, powered by artificial intelligence (AI).
A wholly-owned subsidiary of DGTL Holdings Inc., Engagement Labs is a data and analytics firm that provides social intelligence for Fortune 500 brands and companies.
Engagement Labs’ TotalSocial platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics.
DGTL Holdings Inc. (DGTL) rose 6.667 per cent on the day, trading at $0.16 at 4:04 PM ET.
