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  • City View Green Holdings has launched hemp-based dog treats under the brand names Thera-Snax™ and Pawsperity™
  • The company said this is a milestone in the development of a range of hemp and cannabis infused proprietary brands being developed in several food categories by City View
  • Thera-Snax™ and Pawsperity™ brands are 100 per cent natural dog treats and comprise the initial items in the company's pet supplement product launch
  • Thera-Snax™ and Pawsperity™ have been developed to support both active and older dogs' wellness
  • City View Green Holdings is up 9.09 per cent to C$0.12 per share

City View Green Holdings (CVGR) has launched hemp-based dog treats under the brand names Thera-Snax™ and Pawsperity™.

The company said this is a milestone in the development of a range of hemp and cannabis infused proprietary brands being developed in several food categories by City View.

The company's research-driven approach is being applied to pet wellness which will bring the benefits of hemp to pet owners.

Thera-Snax™ and Pawsperity™ brands are 100 per cent natural dog treats and comprise the initial items in the company's pet supplement product launch.

Thera-Snax™ and Pawsperity™ have been developed to support both active and older dog's wellness, with the benefits of hemp hearts and other active ingredients. Hemp hearts are a rich source of complete plant protein, omega 3's, fibre, vitamin E and beneficial minerals to promote overall nutrition.

Thera-Snax™ and Pawsperity™ with hemp hearts will be available in two formulas: healthy active living support with added vitamin B, and hip and joint support with added turmeric.

According to The Nielsen Company, retail sales of dog treats in Canada were estimated at $200 Million. City View said its formulations have the added advantage of tapping in to the trend of plant-based protein foods.

City View Green Holdings CEO Rob Fia said this launch is the start of the company's mission toward building science backed cannabis brands for pets and humans.

"We are excited about partnering with pet food retailers in the future to help them attract the critical millennial dog owner to their stores," Fia said.

City View Green Holdings is a leading cannabis-infused food company focused on the development of food brands, extraction and distribution.

City View Green Holdings is up 9.09 per cent to C$0.12 per share at 12:33pm EST.

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