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  • Calgary-based CE Brands (CEBI) announced the company is rolling out a new five-year brand strategy
  • This comes shortly after its business combination with eBuyNow, a data-driven consumer-electronics company
  • The company’s goal is to manufacture 192 licensed product categories within five years, becoming a leader in manufacturing, brand licensing, and global product distribution
  • The company will measure progress using three indicators, manufacturing, brands and distribution
  • CE Brands is down 4 per cent, trading at C$3.36 at 1:52 pm ET

Calgary-based CE Brands (CEBI) announced the company is rolling out a new five-year brand strategy.

This comes shortly after its business combination with eBuyNow, a data-driven consumer-electronics company.

The company’s goal is to manufacture 192 licensed product categories within five years and become a leader in manufacturing, brand licensing, and global product distribution.

“We use proprietary data to see market opportunities and consumer needs; we then work with iconic brands and the world’s leading factories to expand their product portfolios based on the opportunities and insights the data generates. CE Brands owns the resulting product and sales.

Our aim is to increase our sales reach, expand consumer awareness in the brand license and secure long-term manufacturing rights with leading factories. Our target is to make this process highly repeatable to reach our North Star target of manufacturing 192 categories in five years,” said CE Brands Chair and Chief Executive Officer, Craig Smith.

The company plans to measure progress using three indicators, manufacturing, brands and distribution.

The company’s chief subsidiary has product agreements with eight leading manufacturers today and continues to work on expanding into new categories with these partnerships.

Long term agreements have been secured with Eastman Kodak Company and Motorola Mobility LLC to bring iconic brands into the Smart Home and Smart Wearables product categories, respectively.

With global sales, marketing, logistics, and support operations managed from 13 subsidiary offices aligned with distribution capability covering the world’s largest markets, CE Brands can immediately launch new products into over 70 countries.

CE Brands develops products with leading manufacturers and iconic brand​ licensors by utilizing proprietary data that identifies key market opportunities​.

CE Brands is down 4 per cent, trading at C$3.36 at 1:52 pm ET.

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