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  • Canlan Ice Sports (ICE) is rebranding in an effort to better reflect its broader sports offerings
  • The company will now be known as Canlan Sports
  • The re-brand is effective today (April 12)
  • The comprehensive rebrand includes a new brand name, visual identity and launch of a new website
  • Canlan Sports is unchanged on the day, with shares of the company trading at C$4.00

Canlan Ice Sports (ICE) is rebranding in an effort to better reflect its broader sports offerings.

The company will now be known as Canlan Sports, effective today (April 12). The "comprehensive rebrand" includes a new brand name, visual identity and launch of a new website, according to the company. "

Canlan has been a multisport company offering turf, court and ice sports to our customers for well over a decade. This name change is better suited for who we are and where we are going.

Our rebrand will help grow our ice sports and showcase our trajectory for growth in all sports. The rebrand aligns Canlan's brand assets with our unique value proposition.

We are very proud of our many achievements, and even more excited about our future innovations, as we continue to be game changers in the recreation sports industry," said Canlan President and CEO Joey St-Aubin.

The re-brand focuses on the company's vision with a strategic plan to lead by exploring new digital experiences and creating new, safer ways to play sports together.

Canlan Sports is the leading owner, operator, and investor in the multi-sport recreation sector committed to creating sports communities.

Canlan Sports is unchanged on the day, with shares of the company trading at C$4.00.

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