- Canbud Distribution (CBDX) subsidiary Empathy Plant has placed an initial production order for its complete plant protein product
- Product formulation and packaging design was recently formalized and the product is getting ready to launch
- Empathy Plant’s product is positioned to be the first and only complete plant protein offered in 100 per cent compostable packaging
- The packaging is made from renewable forestry wood pulp cellulose
- Canbund Distribution is up 2.27 per cent, trading at C$0.22 at 12:02 pm ET
Canbud Distribution (CBDX) subsidiary Empathy Plant has placed an initial production order for its complete plant protein product.
Product formulation and packaging design was recently formalized and the product is getting ready to launch.
Empathy Plant’s product is positioned to be the first and only complete plant protein offered in 100 per cent compostable packaging.
The packaging is made from renewable forestry wood pulp cellulose and contains no petroleum-based plastics or enzymes or micro-plastics.
All product claims have been reviewed by a third party.
“Having successfully developed nutraceutical brands and the like for decades, I am thrilled with what our team has put together: the combination of environmentally responsible decisions with a complete plant protein product that is absolutely delicious.
Empathy Plant Co. will showcase the next evolution of what’s possible in the plant-based space and I can’t wait for people to try it,” said Canbud VP of Marketing Adrian Burke.
Plant-based products continue to capture a growing segment of the market.
Empathy’s protein line will be available in a variety of flavours, contain 20 grams of protein per serving, along with all nine essential amino acids and digestive enzymes.
“I am extremely impressed with the team’s thoughtfulness and precise execution on the Empathy Plant Co. brand. As we continue to align strategic distribution partners, this is a great start to support our DTC (Direct to Consumer) strategy while continuing to build on our global vision,” said Canbud CEO Steve Singh.
Canbund Distribution is up 2.27 per cent, trading at C$0.22 at 12:02 pm ET.
